G.I. Joe: Retaliation wants audiences back in the fight, especially since the film was delayed for nine months. As part of the film’s viral marketing campaign, Paramount is inviting fans to become part of the bad guys and join up with the Cobra Special Forces. A fake ad for the fighting force has gone online, and it’s a direct parody of almost every real military recruitment ad (personally, I like the one for the Marines where the guy got a sword to fight a dragon). But who can resist the call of duty when Keith David is providing the narration?
Hit the jump to check out the recruitment video. The film stars Dwayne Johnson, Channing Tatum, Adrianne Palicki, Ray Park, Byung-hun Lee, D.J. Cotrona, Jonathan Pryce, Ray Stevenson, and Bruce Willis G.I. Joe: Retaliation opens in 3D on March 28th.
Click here to join up with the Cobra Special Forces.
Here’s the official synopsis for G.I. Joe: Retaliation:
In this sequel, the G.I. Joes are not only fighting their mortal enemy Cobra; they are forced to contend with threats from within the government that jeopardize their very existence. The film stars D.J. Cotrona, Byung-hun Lee, Adrianne Palicki, Ray Park, Jonathan Pryce, Ray Stevenson, Channing Tatum with Bruce Willis and Dwayne Johnson. Directed Jon M. Chu, and produced by Lorenzo di Bonventura and Brian Goldner, from screenplay by Rhett Reese & Paul Wernick based on Hasbro’s G.I Joe characters.