As we previously reported, there will be a Comic-Con panel for Gareth Edwards‘ Godzilla on Saturday, July 20th. But some studios also like to take their marketing a step further, and go the viral route for their movies when they invade San Diego. Warner Bros/Legendary looks to be going down that road for the return of the big monster, and have made their mark on a building in what is presumably the Gaslamp District. It remains to be seen if there’s anything more to it than just artwork on a building, and it could just be a way of leading people to the panel rather than something that directs fans to trinkets, swag, or even a party as was the case with TRON: Legacy. Whatever it turns out to be, the studio wants to make sure that one of their 2014 tentpoles doesn’t get lost in the shuffle of all other blockbusters making their way to Comic-Con.
Hit the jump to check out the “damaged” building. The film stars Aaron Taylor-Johnson, Bryan Cranston, Elizabeth Olsen, Juliette Binoche, David Strathairn, Ken Watanabe, and Richard T. Jones. Godzilla opens in 3D on May 16, 2014.