Movie Theaters Received Instructions on How to Project Wes Anderson’s THE GRAND BUDAPEST HOTEL

by     Posted 279 days ago

grand-budapest-hotel-projection-instructions-slice

Once upon a time, film projectionists used to be valued employees of movie theaters.  Then movie theater corporations figured out that they could just get Jimmy from the snack bar to run upstairs and press a button before running back down to sell junk food (which is where theaters make most of their money).  Properly projecting a movie isn’t a priority for major theater chains, and so they were sent instructions on how to screen Wes Anderson’s latest film, The Grand Budapest Hotel.  Because the movie uses different aspect ratios, the instructions make it clear on how to frame the picture since it could be understandably confusing due to the shifting frame size.  The instructions also provide the optimal light level, but I assume that will be ignored since theaters cheap out on bulbs (that’s why most 3D movies are so dim).

The Grand Budapest Hotel is a great movie, and I hope theaters will follow these instructions to provide the optimal experience their customers deserve.  The Grand Budapest Hotel is currently playing in New York and L.A., and will open in more major cities this weekend.  Hit the jump to check out the image of the projection instructions.

Via Reddit.

grand-budapest-hotel-projection-instructions




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  • Movie Theater Manager

    Framing instructions come with virtually every hard drive we receive. I am proud to say that my movie theatre company takes presentation and projection very seriously as only managers operate the projection booth. Yes, since digital projection has become the standard, it is much easier to press a button rather than thread film. But there are also many other considerations such as the framing, format, playlist, sound levels, crowd control, etc. to worry about. I always laugh when I see (the concession stand is where the theatre makes their money), why would we make most of our money on the films? We didn’t write them, we didn’t act in them, we didn’t edit them. That money is for the studio and the crew that worked on the film. So of course we need to make money from somewhere to keep our business alive. Studios charge us for renting their movies too, so it is only fair to charge our guests for the food and service we provide to showcase these films. I assure the Southwest readers of Collider, when they come to my theatre to see The Grand Budapest Hotel, they will have a perfect experience at the movies.

    • JBug

      What a beautiful comment. Props for staying anonymous. I hope I end up in your theatre.

    • ʝoe ßloggs

      You’re a class act sir.
      Well done.

    • http://tarek-to-verso.over-blog.com/ tarek

      Alas, this is not the case everywhere.
      In Guzzo’s theaters, the experience is not optimal. Except for the Imax.

    • http://tarek-to-verso.over-blog.com/ tarek

      Alas, this is not the case everywhere.
      In Guzzo’s theaters, the experience is not optimal. Except for the Imax.

    • mattinacan

      where is your theater so i can come

    • mattinacan

      where is your theater so i can come

    • Jacob

      I saw the first screening of this film last week at 10 pm on Thursday in New York (Lincoln Square Theatres). Whoever ran projection mustn’t have followed the instructions, or the above instructions weren’t yet available. The image was chopped on both the bottom and sides – I’m wondering if Wes Anderson or anyone else from the film sat in on the showing. Anyway, I’m glad to see that some attention is being given to it now!

    • stfuasyouhittheground

      Yea matt is a stupid hipster who obviously knows nothing about how a movie theatre works. There are no ‘cheap bulbs’ in a theatre, there is no cheap anything at a theatre. Every piece of equipment runs from thousands of dollars to hundreds of thousands of dollars. This is why it costs so much to see a movie. Oh and matty dear, no one is forcing you to buy concessions you dumb fuck. You know why a bottle of water costs 5 bucks at a theatre? Because people pay for it. They bitch, they whine, they tell you how RIDICULOUS the prices are, because of course the person behind the stand makes the prices, but in the end, 9/10 people still pay for it. People are fucking stupid self absorbed assholes, is the takeaway here folks in case you are aren’t getting my point. I have a great job during the week. Every sunday I work a short shift at a movie theatre so I can watch movies for free. Yes a lot of the kids working the theatre are dumb as a brick, but some of them are incredibly intelligent people who are just trying to make a few bucks while transitioning to their next gig in life. Here’s a little tip folks, WE KNOW 5 DOLLARS FOR A BOTTLE OF WATER IS HIGHWAY ROBBERY. What I don’t know is why you are still paying for it. Or why you think I give a shit. Do you think the average floor staff is saving up for a yacht or something, that they set the prices themselves? Have people never worked a min wage job before? And finally, pick up your shit fuckers. I don’t come to your job and dump my shit all over the floor. Oh and kiddies, I don’t give a flying fuck if you’re 19 or 21, you still look (and act) like a baby to me. Get a driver’s license you lazy fucks. And no, showing me your fb page/school ID doesn’t count as ID you dumb fucking cunts. “Um I get into bars all the time in New York!”. Good for you, now suck my dick or show me your ID bitch.

  • Marissa Evans

    Wow, that’s pretty awesome. Too bad nobody will listen.

  • Marissa Evans

    Wow, that’s pretty awesome. Too bad nobody will listen.

  • Marissa Evans

    Wow, that’s pretty awesome. Too bad nobody will listen.

  • http://www.JustPressPlay.net Lex Walker

    While I admire Anderson’s desire to capture his vision in the way he wants, doing so in such a way that requires special adjustment from a theater industry (which he knows damn well the majority of which won’t bother to make the adjustments) is pretty much guaranteeing that most people who go to see the theater in a major chain (which for many is the only option) will see a slightly mangled finished product. Eccentricity and specificity in an artist’s vision is great, but if he genuinely cared about how people saw his film, he’d film it in such a way that the adjustments were made in editing and not in the projection booth.

    • bdough

      “but if he genuinely cared about how people saw his film, he’d film it in such a way that the adjustments were made in editing and not in the projection booth.”

      Spoken truly like a person who has not the faintest idea of how the film-making process works, or just basic principles of image capture and reproduction. He is not asking anything more than for modern cinema chains to follow projection standards which apply to ALL films.

      There is no ‘one size fits all film format’ that guarantees perfect (or rather, as intended) reproduction in another medium, which is why it is vital for a projectionist to do their job properly at the start by understanding precisely what they are projecting.

      Wes Anderson is not so much asking for special treatment of his film; because only a film like his would need such “special treatment”. He is asking for ALL films to be treated with such respect.

  • http://www.JustPressPlay.net Lex Walker

    While I admire Anderson’s desire to capture his vision in the way he wants, doing so in such a way that requires special adjustment from a theater industry (which he knows damn well the majority of which won’t bother to make the adjustments) is pretty much guaranteeing that most people who go to see the theater in a major chain (which for many is the only option) will see a slightly mangled finished product. Eccentricity and specificity in an artist’s vision is great, but if he genuinely cared about how people saw his film, he’d film it in such a way that the adjustments were made in editing and not in the projection booth.

  • Jack le Critic

    Cineworld will laugh in the face of Wes, shred the instructions, show the movie to 6 people for a couple of weeks, then gear everything towards Godzilla, Transformers, GOTG and nacho meal-deal sales.

    • http://tarek-to-verso.over-blog.com/ tarek

      ^^

    • Matt1

      Sad, but true.

  • Matt1

    I live in Las Vegas, and I used to work at a movie theater in L.A. when I was a teenager… It makes me sick that every time I go to a theater out here, the movies are constantly framed wrong, out of focus, or the screens are in the wrong aspect ratio, and none of the employees seem to care or even know what I’m talking about when I bring it up to them.
    Train your goddamn projectionists!!! It makes people like me NOT wanna go to your theater!!

    • http://tarek-to-verso.over-blog.com/ tarek

      I hear ya. They are a bunch of butchers.

    • http://tarek-to-verso.over-blog.com/ tarek

      I hear ya. They are a bunch of butchers.

  • Theatre Mangement 101

    I am also a theatre manager in the Southwest, for Harkins Theatres, one of the largest privately owned theatre companies in the country. As stated by my fellow manager ALL hard drives we receive come with custom, specific instructions for framing like the ones displayed here. Studios custom make pamphlets for any release substantial or at the directors request, most notably Wreck It Ralph had a cute one for it’s 2D and 3D Combo Drive. We take projection very seriously at Harkins, and always expect perfect presentation in the booth. And yes Matt, we do care about selling our concession items, but ultimately (and we remind ourselves this often) is that no guest is there to purchase a $3 Kit Kat, or a $5 soda, but for the film they’ve selected to see making it truly the most important thing on an exhibition level.

  • Theatre Mangement 101

    I am also a theatre manager in the Southwest, for Harkins Theatres, one of the largest privately owned theatre companies in the country. As stated by my fellow manager ALL hard drives we receive come with custom, specific instructions for framing like the ones displayed here. Studios custom make pamphlets for any release substantial or at the directors request, most notably Wreck It Ralph had a cute one for it’s 2D and 3D Combo Drive. We take projection very seriously at Harkins, and always expect perfect presentation in the booth. And yes Matt, we do care about selling our concession items, but ultimately (and we remind ourselves this often) is that no guest is there to purchase a $3 Kit Kat, or a $5 soda, but for the film they’ve selected to see making it truly the most important thing on an exhibition level.

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