Action Dominates the First TV Spots for Alfonso Cuaron’s GRAVITY

by     Posted 1 year, 26 days ago

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Warner Bros. has released the first two TV spots for Alfonso Cuaron’s space-thriller Gravity.  The film tells the story of Dr. Ryan Stone (Sandra Bullock), a brilliant medical engineer on her first shuttle mission, with veteran astronaut Matt Kowalsky (George Clooney).  When disaster strikes a seemingly routine spacewalk, they only have each other.  Like the first trailer for the movie, it’s about selling the action, but doing so with quick cuts and pushing the tagline “Don’t Let Go”.  I’m sure that Warner Bros. feels this is the best way to sell the movie when they only have 30 seconds, but the first trailer illicted snickers from the audience I saw it with while the single-shot trailer made them gasp.  However, I don’t know if you can build that tension in 30 seconds.

Hit the jump to check out the TV spots.  Gravity will play at the Venice Film Festival and the Toronto International Film Festival before opening wide in 2D, 3D, and IMAX 3D on October 4th.

Via The Film Stage.

Here’s the official synopsis for Gravity:

Sandra Bullock plays Dr. Ryan Stone, a brilliant medical engineer on her first shuttle mission, with veteran astronaut Matt Kowalsky (George Clooney) in command of his last flight before retiring. But on a seemingly routine spacewalk, disaster strikes. The shuttle is destroyed, leaving Stone and Kowalsky completely alone–tethered to nothing but each other and spiraling out into the blackness. The deafening silence tells them they have lost any link to Earth…and any chance for rescue. As fear turns to panic, every gulp of air eats away at what little oxygen is left. But the only way home may be to go further out into the terrifying expanse of space.

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  • Oliver

    so basically the movies whole advertising campaign is going to revolve around that one action sequence? A little misleading I imagine…

  • Oliver

    so basically the movies whole advertising campaign is going to revolve around that one action sequence? A little misleading I imagine…

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