THE GREAT GATSBY Moves to Summer 2013

by     Posted 2 years, 84 days ago

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Baz Luhrmann‘s 3D adaptation of The Great Gatsby has revered source material and an acclaimed cast that features Leonardo DiCaprio, Carey Mulligan, Tobey Maguire, Isla Fisher, Jason Clarke, and Joel Edgerton.  Set to open on Christmas Day, it was primed to compete in the 2012 awards race, but today Warner Bros. has decided to push the film back to summer 2013.  In a press release, WB President of Domestic Distribution Dan Fellman said, “Based on what we’ve seen, Baz Luhrmann’s incredible work is all we anticipated and so much more.  It truly brings Fitzgerald’s American classic to life in a completely immersive, visually stunning and exciting way.  We think moviegoers of all ages are going to embrace it, and it makes sense to ensure this unique film reaches the largest audience possible.”  As we all know, people don’t see movies over Christmas.

In all fairness, we’re looking at a very crowded awards season.  Hit the jump for a refresher on what Gatsby would have had to face in December.

On Christmas Day, Gatsby would have been facing off against Quentin Tarantino‘s Django Unchained (a DiCaprio vs. DiCaprio match-up) and the Seth Rogen/Barbara Streisand comedy The Guilt Trip.  The month also includes Hyde Park on Hudson (December 7th), The Hobbit: An Unexpected Journey (December 14th), Les Miserables (December 14th), and Kathryn Bigelow‘s Zero Dark Thirty.

Now we’ll wait and see if another movie tries to swoop in and take Gatsby‘s Christmas Day release.  Django and Guilt Trip are already heavy hitters (the younger crowd will go for Django and the older demographic will head towards Guilt Trip), so I’m not sure why another movie would charge into that competitive environment if they’ve already got a plum release date staked out.

Here’s the official synopsis for The Great Gatsby:

“The Great Gatsby” follows Fitzgerald-like, would-be writer Nick Carraway as he leaves the Midwest and comes to New York City in the spring of 1922, an era of loosening morals, glittering jazz, bootleg kings, and sky-rocketing stocks.  Chasing his own American Dream, Nick lands next door to a mysterious, party-giving millionaire, Jay Gatsby, and across the bay from his cousin, Daisy, and her philandering, blue-blooded husband, Tom Buchanan.  It is thus that Nick is drawn into the captivating world of the super rich, their illusions, loves and deceits.  As Nick bears witness, within and without of the world he inhabits, he pens a tale of impossible love, incorruptible dreams and high-octane tragedy, and holds a mirror to our own modern times and struggles.

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  • Tey

    Smart move. May have just saved the film.
    Fellman: “Ppl usually don’t see movies over Christmas”
    Cameron: “Ha fucking ha”

  • Andres

    Next Summer IS Shaping up to be the next big season for movies. With:

    - Man Of Steel
    - The Wolverine
    - The Great Gatsby
    - Fast and Furious 6
    - Iron Man 3
    - Star Trek 2
    - 300: Battle of Artemesia

    Holy Tits.

  • ATSPodcast

    I wonder if Warner’s will now move Gangster Squad to Christmas 2012..maybe not ideal holiday watching but it sure beats January 11th

  • will

    I don’t think they wanted Gatsby to compete with Django (opens same day, also starring DiCaprio)

    • Coach

      I think its a great move. There was no way Gatsby would have been able to hold up to Django. Tarantino alone brings his own crowd and Django looks way more accessible to audiences

      • cap

        So Gatsby wouldn’t hold up to Django but it will do fine against any of the summer movies that will premiere in 2013? I think it’s a mistake. Movies like Gatsby aren’t released in the summer for a reason. Summer is stacked with blockbusters that suck the air out of everything else. I just don’t get where does Gatsby fit in the 4 month long string of superhero movies, epic blockbusters, high profile sequels and cartoons. Are they counting on 3D being a factor? Does that make a drama/romance film a summer release? I’m baffled.

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  • RunnerX13

    3D?

  • MAC

    Smart decision by WB!
    Leo vs Leo would’ve been disastrous for LEO!

    Also along with HOBBIT, DJANGO, Les Mesribles, Zero Dark Thirty… we are forgetting TOM CRUISE next ACTION film (anyways its name is Jack Reacher)… That’s coming in December as well!

    But GATSBY in SUMMER!
    NOPE!! NOOOO!!

    Just look at the Summer lineup!
    Even Just BIG Summer Blockbuster & Money makers!

    MARCH:
    - ELYSIUM!
    - Oz : The Great & Powerful!
    - GI JOE : 2!

    APRIL:
    - OBLIVION!

    MAY:
    - IRON MAN : 3!
    - STAR TREK : 2!
    - FAST 6!
    - The Hangover 3!

    JUNE:
    - AFTER EARTH!
    - MAN OF STEEL!
    - Monsters University!
    - WORLD WAR Z!
    - R.I.P.D.!

    JULY:
    - Despicable Me : 2!
    - The Lone Ranger!
    - Pacific Rim!
    - The Wolverine!

    & few others like: A Good Day To Die, Jack the Giant Killer, 300: Battle of Artemisia, RoboCop!

    ETC ETC…
    So, Where the Hell … a Drama will come in!

  • paul tracy

    With Prometheus AND TDKR blowing the summer for quality work, I give up for 2012. Here’s looking to 2013.

    (save for PTA’s THE MASTER).

    ~ P

    • RIC

      Just saw DKR for the 2nd time and strongly disagree. Although it is the weakest of the trilogy, the final act was not even close to the monstrosity that the haters have made it out to be. It was a thoughtful and thrilling conclusion to the saga and we will be lucky to see another of this magnitude for quite some time.

      Have also seen PROMETHEUS twice and it’s reputation has too been damaged by haters. While not exceptional, Scott’s latest endeavor into the Sci-Fi genre is nothing to be trifled with. It is a beautifully shot film and a whole hell of a lot of fun for it’s veiwers.

      Get off the hate wagon already!

      • paul tracy

        Not a hater, RIC, my friend. Just heartbroken. Perhaps I should give each a 2nd chance? You might have convinced me.

        ~ p

  • daniel olson

    You forget.Blockbusters help other movies make money.Shit movies do well when they open with big hits. This movie is probably different from the mentioned ones to benifit

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