Guillermo del Toro to Start Directing Commercials

     February 25, 2011


Director Guillermo del Toro is a man who wears many, many different hats (figuratively speaking, of course). In addition to directing films, the man produces tv series, creates video games, and even published a novel. Well now he’ll be tackling another medium: commercials. Heat Vision reports that the director is teaming up with Motion Theory, whose exec Javier Jiminez, along with Motion Theory director Matthew Cullen, are partners with del Toro in his transmedia venture Mirada. Here’s what the director had to say:

“When we were laying the groundwork for Mirada in late 2009, it was always with the intent that I would eventually explore the storytelling medium of the commercial. I’m passionate about transmedia and have dedicated myself to becoming fluent in the language of videogames, book publishing and animation, and advertising is an extension of this narrative field. I am also dedicated to nurturing up-and-coming filmmakers, so in addition to taking on commercial projects, I look forward to providing creative mentorship to current and future Motion Theory directors.”

The filmmaker is currently readying his big-budget production of At the Mountains of Madness with James Cameron producing. Now we can look forward to some highly intriguing commercials in the future. Perhaps a live-action Charmin commercial with monstrous bears debating the merits of bathroom tissue?