In the style of Paramount’s attempts to make a Ripley’s Believe It Or Not film franchise, Warner Bros is said to be in talks to secure to rights to the Guinness Book Of World Records for an action adventure movie. The reference book was created in the 1950s after Sir Hugh Beaver, the then managing director of the Guinness Breweries, attended a shooting party in Ireland and become embroiled in a very Monty Python-esque argument about which was the fastest game bird in Europe (but is it unlaiden?) Unable to find an answer, the party realized the benefit of having a book full of records.
To see how the longest fingernails, most tattoos and the record of a man who can run backwards faster than any human might be turned into a film, hit the jump.
It may not be as hard as one imagines to come up with narrative drive for the film’s premise. After all, there might be a family-oriented appeal in a PG-rated Jackass. There’s also the inherent drama of those people who are addicted to setting Guinness World Records, (though presumably the Guinness franchise would not wish to highlight that aspect). There have also been a number of television series dedicated to the idea.
According to Deadline, the potential movie is being housed by Warner Bros-based Thunder Road, while Danny Chun (The Office) has been tapped to write the script. Thunder Road’s Basil Iwanyk (The Town) will produce with Motion Theory’s Sean Sorenson and Matthew Cullen.
Perhaps it’s time to update Andy Warhol‘s “15 minutes of fame” quote to include, “in the future, all books, board games and brands will be made into film.”