AMC’s HALT AND CATCH FIRE Reveals New Key Art

by     Posted 119 days ago

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About a month ago, we got our first look at AMC’s new series Halt and Catch Fire with the first trailer and images.  Now, the network has released a brightly colored bit of key art for the show, which premieres in one month.  I’ll need to see a bit more from unfortunately titled show before I make a decision to watch each week, but the cast is solid enough to land it on the radar.  The vibe I’m getting from the marketing so far makes it feel like an 80s version of Mad Men, which I’m sure the network is banking on since the latter show is winding down.

Starring Lee Pace (Pushing Daisies), Scoot McNairy (Argo), Mackenzie Davis (Smashed), Kerry Bishé (Argo) and Toby Huss (Cowboys & Aliens), the new series premieres Sunday, June 1, 2014 at 10pm ET/PT.  Hit the jump to take a look at the new Halt and Catch Fire image.

Here’s the new key art from Halt and Catch Fire, followed by a full description of the series:

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From AMC Studios, “Halt and Catch Fire” captures the rise of the PC era in the early 1980s, during which a renegade trio — a visionary, an engineer and a prodigy — risk it all to realize their vision of building a computer that could change the future. The series charts the changing culture of Texas’ Silicon Prairie while tensions build within the group as they attempt to navigate the thin line between visionary and fraud and genius and delusion, and as their drive to do something that matters runs up against their ability to truly innovate. The 10-episode series is created by Christopher Cantwell and Christopher C. Rogers and executive produced by showrunner Jonathan Lisco (“Southland”), Gran Via Productions’ Mark Johnson (“Breaking Bad,” “Rectify,” Diner, Rain Man) and Melissa Bernstein (“Breaking Bad,” “Rectify”).
“Halt and Catch Fire” is set roughly one year after IBM all but corners the market with the release of its first major product — the IBM PC. It is also the same year people realize that the IBM PC has a fatal flaw, which quickly makes personal computing anyone’s game. In this fictional drama, a former IBM executive, Joe MacMillan (Lee Pace), plans to reverse-engineer the flagship product of his former employer, and he forces his current company, Cardiff Electric, into the personal computer race. MacMillan enlists the help of Gordon Clark (Scoot McNairy), a once-great engineer who dreams of creating a revolutionary product while trying to manage his initially unsupportive wife, Donna (Kerry Bishé), and Cameron Howe (Mackenzie Davis), a volatile prodigy who puts her future in jeopardy to join MacMillan’s rogue PC project. “Halt and Catch Fire” thrives on the spirit of innovation and explores what it’s like to stand at the forefront of something truly great and world-changing and work toward it, no matter the risk.
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