Well this is a doozy of a scheduling change. Paramount has pushed back the release of Hansel and Gretel: Witch Hunters from this coming March to January 11th, 2013. The film stars Jeremy Renner and Gemma Arterton as the titular fairy tale characters, and as one can surmise the plot involves their hunt for women in pointy hats. Having seen no trailer and only one image of the film thus far, it’s not all that shocking that Paramount is pushing the release back. This scheduling shift comes on the heels of the studio’s The Devil Inside bringing in over $30 million on the first weekend of the month despite a terrible reputation from critics and the general public alike.
Renner stars in this May’s The Avengers and will get his shot at the lead with this fall’s The Bourne Legacy, so the studio may want to capitalize on his stardom by placing Hansel and Gretal after these two major releases. Harvey Weinstein recently admitted to doing the same with The Wettest County, which stars Tom Hardy. The release date was moved to after The Dark Knight Rises comes out in order to capitalize on Hardy’s recognition following his turn as Bane. Hansel and Gretel currently has no competition on the January 11th date, but the Arnold Schwarzenegger actioner The Last Stand, the 3D re-release of Monsters Inc., the Russell Crowe drama Broken City, and the star-studded magician heist flick Now You See Me all open the following weekend.