November 3, 2010


Harry Potter and the Deathly Hallows – Part 1’s premiere isn’t for two weeks, yet it is already selling more tickets than any other movie on Fandango. Almost 500 shows have been sold out, and none of the other Harry Potter have ever sold this many tickets so early before. Fandango’s Chief Operating Officer Rick Butler has said, “… fans are already showing their eagerness to join the final journey on opening weekend. We’ve seen more sold-out showtimes for this film than we’ve seen for any other film this year, at the same point in the sale cycle.”

The lesson of this story is two-fold: Harry Potter is well-loved. Not really surprising to any of us. The second lesson: if you want to go to the midnight or opening day showing, get your tickets now! Midnight showings are one of the best parts of being a movie fan, and to miss it on a huge film like this would be a disappointment.  If you stop to consider that this is only part one of the finale, then part two is going to bring some crazy ticket sales.  Hit the jump for more on the Harry Potter marketing machine.

The Harry Potter marketing campaign has been working over time the past month, releasing new posters and featurettes to get the fan base excited.  Seeing the ticket sales, it has definitely been successful. From the very first trailer, to the most recent one, this film is promising to be fantastically exciting and visually stunning.  Director David Yates, with Harry Potter and the Order of the Phoenix and Harry Potter and the Half-Blood Prince, has made some of the most popular Harry Potter yet, and seems to be continuing on that trajectory. This film is definitely the “must-see” of the fall.

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