In the lead-up to The Hobbit: The Desolation of Smaug, I imagine Warner Bros. will continue to unveil Smaug (voiced by Benedict Cumberbatch) piece by piece until sometime in November half of your local multiplex's lobby will be covered in dragon segments.  In this promo poster, Bilbo (Martin Freeman) defeats the entire purpose of sneaking into Smaug's den by having the dragon look directly at him.  There's also a promo image of the dwarves going down the rapids in some barrels, which should make for an exciting action scene/theme-park ride.

Hit the jump to check out the poster and image.  The film also stars Ian McKellan, Richard Armitage, Sylvester McCoy, Orlando Bloom, and Evangeline LillyThe Hobbit: The Desolation of Smaug opens in 2D, 3D, and HFR 3D on December 13th.

Via The One Ring and Empire.

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Here’s the official synopsis for The Hobbit: The Desolation of Smaug:

The second in a trilogy of films adapting the enduringly popular masterpiece The Hobbit, by J.R.R. Tolkien, The Hobbit: The Desolation of Smaug continues the adventure of the title character Bilbo Baggins (Martin Freeman) as he journeys with the Wizard Gandalf (Ian McKellen) and thirteen Dwarves, led by Thorin Oakenshield (Richard Armitage) on an epic quest to reclaim the lost Dwarf Kingdom of Erebor.