Marvel Develops New HULK and AVENGERS Animated Series

     June 12, 2012


Not content merely to dominate the box office and the comic book world, Marvel is now setting its sights on TV. On the heels of Disney XD’s announcement that the Ultimate Spider-Man (the network’s highest rated animated series) would be picked up for a second season, the new Marvel Animation Studios is gearing up for an ambitious lineup of comic-inspired series, including Hulk and the Agents of S.M.A.S.H. and Marvel’s Avengers Assemble.

For more on the project and an interview with the Marvel’s head of television, hit the jump.

ultimate-spider-man-tv-series-imageTV Guide recently had a chat with Joe Quesada, chief creative officer of Marvel Entertainment, and Jeph Loeb, the company’s executive vice president and head of television, to talk about their latest foray into the small screen.

Regarding the upcoming season of the Ultimate Spider-Man series, Jeph Loeb said

The Avengers is the No. 3 movie of all-time and there’s a brand new Spider-Man movie that’s coming out on July 3. We want [this series] to be relevant to those films. There will be more stories that feature those Avengers characters — Captain America, Thor, Iron Man, the Hulk, they’ll all be coming back in Season 2. But even more exciting to us is that we’re going to be able to explore the villain from this summer’s Amazing Spider-Man [movie]. Curt Connors has been playing a role throughout all of Season 1, and finally in Season 2, longtime Spidey fans and Marvel fans will get to see his transformation into the Lizard.”

Joe Quesada also suggested that hardcore Marvel aficionados might get to see some other beloved characters, as they “also dig a little bit deeper into the supporting cast, so we’ll have more about Luke Cage, Iron Fist, [and] Nova, including an origin or two.”

hulk-agents-of-smash-tv-show-imageAs for the Hulk’s show, Loeb said

“we started talking about it and we thought what’s more fun than one Hulk? And that would actually be five Hulks! We’re taking characters that already exist in the Marvel Universe — because it’s very important to us that it all begins with [the comic-book] publishing. That cast is Hulk; the Red Hulk; Skaar, who’s the teenage barbarian Hulk, She Hulk — who’s actually been a character in the Marvel Universe for 30 years; and a relatively new character, A-Bomb. He’s more of a Blue Hulk. And together they are Hulk and the Agents of S.M.A.S.H.”

(which Loeb went on to say stands for whatever the Hulks want it to, because they are friggin’ Hulks).

The Avengers project is more under wraps, as Loeb explains,

The Avengers movie has been the ambassador to the world for the Marvel Universe so we want a show that has the feel and the tone and the incredible adventures like that movie. So the next project that we’re working on — and this is down in our lab, top secret, with the S.H.I.E.L.D. agents protecting us at all costs — is Marvel’s Avengers Assemble, which will be a brand new and really extraordinary looking animated series dealing with the Avengers in that same world.”

Loeb assures fans that it will be different from the Avengers: Earth’s Mightiest Heroes series on Disney XD. For one, it will include the African-American superhero Falcon.


“In the same kind of way that Ultimate Spider-Man pushed the boundaries in terms of a unique combination of 2D and CG and using top-flight writers and voice actors, that’s what we’re looking for. Eric Radomski, who is in charge of production for us, has been involved with such groundbreaking shows as Batman: The Animated Series and Spawn, and every single time there’s been a significant leap in the look and tone of action adventure television animation he’s been there. We really look to him and our creative people to break down that wall and see what the next level is.”

Though the new series do not yet have a network partner, Quesada and Loeb feel comfortable in terms of The Avengers‘ success that it will not be a problem.


  • Lizard King

    So…on the heels of a ground-breaking movie, Marvel decides to…create a new version of a something they already have (which has been adapted into 1 live-action movie, 3 animated movies, and now 3 tv shows)…and essentially put the same character (who has had 2 movies, 2 animated movies, and now 4 tv shows) on a team with essentially 4 versions of himself (yes I realize they are technically different characters) and give it a meaningless acronym. Nothing shouts creativity like doing the same thing repeatedly. Hundreds of heroes, and you only give shows to the same 10. Bravo Marvel. Bravo.

  • belshaczar

    Earths Mightiest Heroes is one of the best cartoons I’ve watched in a long time. It makes me sad they would throw it out so soon for continuity.

    • JLC

      Amen to that. Avengers: Earths Mightiest Heroes was approaching Justice League Unlimited in quality. It makes no sense to scrap it. Just retool a few characters to bring them in line with the movies (they’ve already done that with Stark) and add characters like Falcon.

  • Django9000

    I must admit, what could be more connected to the movies than having a Robert Downey JR-based Iron Man, a Samuel L.-based Nick Fury, and a Bruce Timm-looking Marvel Universe , such as they’ve already got with EMH?

    I guess they just want to mess with kids’ already abysmal attention spans. Or perhaps felt they were getting too much Cosmic stuff with EMH, and want to keep things more earth based?

    I dunno. Do whatever you want Marvel. When I was a kid I would’ve KILLED for yet another Hulk-based cartoon. By now, I could probably care less. But kids’ll probably like it, since Hulk was such a hit in the Avengers movie.

  • BeanBag

    So Hulk cant be killed but apparently he can be raped.

    • Aaron Horowitz

      Hulk would not allow that

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  • Nick Hart

    does anyone know what character that is standing behind cap and hawkeye in the picture at the top of the article?

    • Marvel-Ouch

      That my fellow web dweller, is Falcon.

    • Anonymous

      Not The Falcon, it’s hawk eye. Falcon is Afro American.

      • Aaron Horowitz

        Falcon, is African, idiot

      • Aaron Horowitz

        Falcon is African ,American
        look it up and learn something for once

      • Aaron Horowitz

        forget what i said

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  • Dan

    They are idiots for not renewing Avengers EMH.

  • FrankSpider

    Ok, Jeph loeb has pissed me off on several different levels with his comments in this article:

    1. Why do the hell do they want to make a new Avengers series in which the characters stick closely to their movie counterparts when they’ve already got one?!?!

    2. Curt Conners has played a role throughout the entire season?!?! So far he’s appeared in one episode, the character had nothing to do with the character from the comics OR the movie and all he did was give Spider-Man a stupid motor bike that he didn’t even need!!!


    • Aaron Horowitz

      No, marvel has not gone nuts, you have

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  • Gandlaf_the_white

    Man I hate Marvel for scrapping Avengers EMH for this new show. EMH was the only awesome cartoon that I could look forward to each week

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