Earlier this week, I was wondering when the marketing campaign for The Hunger Games would heat up, and now I have my answer. Lionsgate has sent out a press release announcing that the new trailer will premiere on Monday, November 14th at 8:00am (EST) on Good Morning America. The trailer will also be shown on Good Morning America's jumbotron in New York City's Times Square. I really hope there's some nice, Midwestern family walking by and they see Katniss (Jennifer Lawrence) shooting an arrow through another teenager's neck. If you're wondering why Lionsgate is choosing TV to release its trailers (the teaser aired during the VMAs), it's probably because they want to get a wider audience since they're assuming the fans of the book don't need convincing.Hit the jump for the full press release. The film also stars Josh Hutcherson, Liam Hemsworth, Woody Harrelson, Elizabeth Banks, and Donald Sutherland. The Hunger Games opens March 23, 2012.
Here's the press release:
LIONSGATE®, a leading global entertainment company, today announced an exclusive partnership with ABC's Good Morning America to world premiere the highly anticipated trailer for THE HUNGER GAMES.
The debut will be hosted in person by actor Josh Hutcherson (THE KIDS ARE ALRIGHT), who plays the pivotal character of Peeta Mellark in the film, in the top rated 8:00 hour of the show on Monday, November 14th. In addition to airing nationwide, the trailer will also be shown in its entirety on Good Morning America's jumbotron in New York City's Times Square.
The partnership, which further distinguishes the film as a major motion picture event, will mark the first time ever that audiences will be exposed to sights and sounds from the film such as Katniss' home District 12 and the opulent Capitol. With 16 million copies of The Hunger Games in circulation, a vast audience of book fans will also undoubtedly tune in for the first chance to hear the beloved characters speak iconic lines of dialogue from its pages.
About THE HUNGER GAMES
Every year in the ruins of what was once North America, the nation of Panem forces each of its twelve districts to send a teenage boy and girl to compete in the Hunger Games. Part twisted entertainment, part government intimidation tactic, the Hunger Games are a nationally televised event in which “tributes†must fight with one another until one survivor remains.
Pitted against highly-trained Tributes who have prepared for these Games their entire lives, Katniss is forced to rely upon her sharp instincts as well as the mentorship of drunken former victor Haymitch Abernathy. If she's ever to return home to District 12, Katniss must make impossible choices in the arena that weigh survival against humanity and life against love.
THE HUNGER GAMES is directed by Gary Ross, and produced by Nina Jacobson's Color Force in tandem with producer Jon Kilik. Suzanne Collins' best-selling novel, the first in a trilogy published by Scholastic that has over 16 million copies in print in the United States alone, has developed a massive global following.
Lionsgate will release THE HUNGER GAMES on March 23, 2012.