In a savvy move by Fox, the studio is doing a sneak preview of “Ice Age: Dawn of the Dinoasurs” this Sunday for the Father’s Day crowd. It will play one showing at 330 theatres across the country and only in 3D. It’s a smart move because it’s the one chance Fox has to get out in front of “Transformers: Revenge of the Fallen” and start building some word of mouth. Furthermore, it’s a strong grab at the family crowd and while “Transformers” is PG-13 and will certainly get some families as well, it’s clear that Fox is trying to direct “Ice Age” at families with younger children and kids that hate Autobots.
Click here to find out if the film is playing in a theatre near you on Father’s Day (June 21). “Ice Age: Dawn of the Dinosaurs” officially opens on July 1st.