Following a somewhat disappointing teaser trailer for Inside Out that basically just reiterated Pixar's past accomplishments, the studio has now released what will presumably be the first of five character posters and videos for the movie.  The story focuses on a group of emotions— Fear (Bill Hader), Sadness (Phyllis Smith), Joy (Amy Poehler), Disgust (Mindy Kaling) and Anger (Lewis Black)—that guide the life of an 11-year-old girl, Riley Anderson.  The first Inside Out character poster and video belongs to Sadness, and each emotion will get the same treatment daily throughout the week (tomorrow is Disgust).

Hit the jump to check out the Inside Out poster and video for Sadness, and to learn what Smith had to say about her character.  Inside Out opens in 3D on June 19, 2015.

Via Disney-Pixar.

Speaking to Mashable, Smith says she was cast because producer Jonas Rivera liked her in the lunch scene in Bad Teacher:

And while the name "Sadness" and the look of the character may imply a Debbie Downer character, Smith says, Sadness "is fun in a sad way. She is smart and always thinking ahead. Since many of her scenes are with Joy, I usually say Sadness is a ball and chain around Joy’s ankle, and a challenge to Joy."

Here's the official synopsis for Inside Out:

Growing up can be a bumpy road, and it's no exception for Riley, who is uprooted from her Midwest life when her father starts a new job in San Francisco. Like all of us, Riley is guided by her emotions — Joy (Amy Poehler), Fear (Bill Hader), Anger (Lewis Black), Disgust (Mindy Kaling) and Sadness (Phyllis Smith). The emotions live in Headquarters, the control center inside Riley’s mind, where they help advise her through everyday life. As Riley and her emotions struggle to adjust to a new life in San Francisco, turmoil ensues in Headquarters. Although Joy, Riley's main and most important emotion, tries to keep things positive, the emotions conflict on how best to navigate a new city, house and school.