Trailer to the Contrary, IRON MAN 3 Is “Not a Serious Movie”

     November 26, 2012


The Comic-Con footage of Iron Man 3 was a nice balance between the light-hearted and the serious.  The teaser trailer dropped away all of the light-hearted stuff (which was Tony Stark trying to put on his new armor), and placed the smart-aleck hero into a surprisingly dark situation.  Despite the tone presented in the trailer, Marvel Studios President Kevin Feige assures fans that Iron Man 3 won’t be a gloomy affair.  Speaking to The West Australian, Feige says,

“It’s not a serious movie, but we seriously dig into exploring more of Tony. The trick is just trying to make great movies. We try to make them all great, all different and all fresh. What you’ll see in Iron Man 3 is some very unique directions that were taken.”

Hit the jump for more.  Iron Man 3 opens in 3D on May 3, 2013.

iron-man-3-poster“Fresh” seems to be talking point on the upcoming sequel.  Director Shane Black (Kiss Kiss, Bang Bang) reiterated Feige’s point by explaining to the West Australian:

“We’re not aiming for bigger, necessarily. We’re aiming for different and fresh and new. It’s all about capturing that lightning-in-a-bottle feel, about trying to get as much into this as we can. We’re looking to get a ton of thrills into a short space, to make a nice little stew for you.”


Robert Downey Jr. also spoke about the new direction for the series by saying,

“You can dissect why [The Avengers] was the right movie with the right people and the right director at the time. But we feel the same way about Iron Man 3 now.”

That’s a good way of putting it.  I’d much rather see Black do his own thing rather than simply emulate Jon Favreau or Joss Whedon.  Especially after Iron Man 2, I think audiences want to see a different kind of movie rather than a retread.  With Downey Jr., it’s impossible to throw out the Tony Stark we’ve come to know and love, but it’s good to present new challenges to the character and get a “fresh” result.

For more on Iron Man 3, here’s Feige talking about how Iron Man 3 connects to The Avengers, the challenges in bringing the Mandarin to the screen, Iron Patriot, and what really happened with Robert Downey Jr.’s on-set injury.

iron-man-3-robert-downey-jr-armor-1Here’s the official synopsis for Iron Man 3:

Marvel Studios’ Iron Man 3 pits brash-but-brilliant industrialist Tony Stark/Iron Man against an enemy whose reach knows no bounds. When Stark finds his personal world destroyed at his enemy’s hands, he embarks on a harrowing quest to find those responsible. This journey, at every turn, will test his mettle. With his back against the wall, Stark is left to survive by his own devices, relying on his ingenuity and instincts to protect those closest to him. As he fights his way back, Stark discovers the answer to the question that has secretly haunted him: does the man make the suit or does the suit make the man?


Around The Web
  • Someone

    “serious” Marvel films will be few and far between now that Disney took over, not that that’s necessarily a bad thing. But I think the next “phase” will be even more family friendly then the last.

    • filmquack

      It wasn’t a bad thing before The Avengers, they generally stuck a decent balance. The Avenger’s made me FAR sicker of the light hearted superhero movie in one go than I ever was sick of the overly dark superhero fair. The much darker tone of the trailer actually had me excited again for a marvel film. I sincerely hope it is no lighter than Iron Man 1, which for me struck a good balance. The Avengers was nauseating.

      • Someone

        Yeah, I thought the movie was just fine, not as great and amazing as everyone things it to be, but fun non the less. I just felt it played way too safe, and I’d like to see Marvel(Disney) show some balls and do some more darker serious stuff again. I mean, Blade was a Marvel film, think about that.

      • Magic8

        Blade is a FOX film.

      • Sundial83

        @ Magic8:
        BLADE was neither a Marvel or Fox film, it was a New Line Cinema film.

  • Ken Scott

    That’s a bit disappointing.

  • Ken Scott

    That\’s a bit disappointing.

  • TotesMcGotes

    I’m still eager to see the film,but that’s a little disappointing. Not that I don’t like the general tone of the Marvel movies,but if they are going to make the whole cinematic universe thing last for a long time,there has to be some times where things get really serious. They can’t just keep redoing what worked before. It will probably differ from the other movies in some ways,but still,it’s a bit worrying.

  • Pingback: Iron Man 3 จะไม่ใช่หนังเครียด ผู้อำนวยการสร้างบอก « JEDIYUTH()

  • Pingback: New ‘IRON MAN 3′ pic of Iron Patriot! Plus, the film is like totally not serious. « OMEGA-LEVEL()

  • Jean Jacques

    Marvel’s quest for the light-hearted entertaining superhero-Movie did cost Edward Norton’s career. Long before Disney came along.

  • Pingback: A Closer Look At Iron Man’s Iron Patriot Suit « The Fandom's GeekGirl()

  • Pingback: IRON MAN 3 Image Featuring Robert Downey Jr. | Collider()