New Line Cinema/Warner Bros.' new IT trailer is online and oh sweet baby it's a good one. There's so much goodness, in fact, that we've taken a deep dive into every frame to pull out Easter eggs, particularly horrifying scenes, and more from the world of Stephen King. You can check it all out below!

Starring in It are the members of “The Losers’ Club”, made up of Bill Denbrough (Jaeden Lieberher), big-boned Ben Hanscom (Jeremy Ray Taylor), comedian-in-training Richie Tozier (Finn Wolfhard), neatnik Stan Uris (Wyatt Oleff), historian Mike Hanlon (Chosen Jacobs), hypochondriac Eddie Kaspbrak (Jack Dylan Grazer) and tomboy Beverly Marsh (Sophia Lillis). Antagonizing them along the way will be Bill Skarsgard‘s Pennywise, along with some local bullies played by Nicholas Hamilton, Owen Teague, Logan Thompson, and Jake Sim, to name but a few. We'll get a glimpse of them all below. Andrés Muschietti's It opens September 8th.

You can get caught up on the history of IT and Derry, ME from my breakdown of the first trailer here, and be sure to scope out all of our own Haleigh Foutch's set visit coverage at the links below:

• ‘IT’: 40+ Things to Know About The Terrifying Stephen King Adaptation
• Don’t Expect Much of Stephen King’s Cosmic Mythology in The New ‘IT’ Movie
• The ‘IT’ Movie Had to Cut Two Crazy Scenes to Stay On-Budget
• ‘IT’ Director Andy Muschietti Discusses the Changes from Cary Fukunaga’s Draft
• ‘The Dark Tower’ Teaser Reveals the Many Worlds of Stephen King’s “Connected KINGdom”

As for the new content available in this latest trailer, let's get into it! (Some spoilers lie ahead.)

Welcome once again to Derry, Maine! This opening shot of the trailer reveals the idyllic, 80s-set New England town that appears just fine and dandy on the outside, but hides a centuries-old rot within. From here, everything goes downhill.

Previous looks at IT have focused on the protagonists, the Losers. But the local bullies, who play a massive part in the story, get their share of the spotlight here. Meet (L to R) Patrick Hockstetter (Teague) who can also be seen on the Missing poster, Belch Huggins (Sim), Henry Bowers (Hamilton), and Victor Criss (Thompson). Here, they're leering and harassing Richie, a relatively benign act...

The very next reveal of the town's bullies is not so friendly. They're seeing holding down Ben, literally scarring him for life thanks to Henry's knife-work. Worse than this, a pair of adults roll by in their car, take in the scene ... and do nothing to save Ben. The infamous red balloon rising in the backseat of their car serves as a reminder that "It" is not just Pennywise the clown but a pervasive darkness and evil that permeates the town to its greatest depths.

Our heroes get clued in to the town's dark history thanks to Mike telling them of his grandfather's belief that Derry's is cursed. (Note the giant statue in the background; that's Paul Bunyan. What could possibly be scary about a 30-foot tall Paul Bunyan statue, right? ...)

Ben follows up with some library research (the place is basically his sanctuary) and comes across local stories telling of the Kitchener Ironworks explosion of 1906, which claimed more than 100 lives. There's also what appears to be a mention of the Bradley Gang shootout, in which the townspeople of Derry ambushed a group of outlaws in broad daylight, but then pretended it never happened. The entity known as "It" played a role in every major tragedy that befell the town.

But the inciting tragedy that focuses the horror in It centers on the Denbrough family, namely Bill and his search for his missing brother, Georgie. This scene not only teases the very personal horror that is to come in the film, it also contains an Easter egg from the wider world of Stephen King's universe.

From Haleigh's set visit, Muschietti explained:

This is just one of many jump scares and full Pennywise reveals scattered throughout this trailer, but it's a doozy. Also from Haleigh's set visit, Barbara Muschietti explained the clown's occasional appearances:

“Very much like in the book, he appears as Bob Gray in very specific moments. We see him as little as we possibly can. That’s what we tried to do. But I think everybody will get their fair share of Pennywise if that’s what they’re going to the movie for.”

This trailer cut is out of sequence and so is the cut that Ben receives. It looks like he suffered some battle damage in the House on Neibolt Street, but made it out with just that nasty scratch. From what, I wonder?

Not Henry Bowers. Though the knife-wielding bully does slice Ben up good early on, he happens upon a brand new knife later in the story, courtesy of "It" itself. What he does with it ... well, we'll see if that makes it into the movie.

Before the kids tackle the terror that awaits within the House on Neibolt Street, they're gonna need a little pep talk. Notice that Ben's wearing the same shirt seen above, but appears unharmed here.

One of the movie's climactic sequences takes place deep underground in the town's sewer system. If you look closely, you can see old toys and children's clothing collected here, along with what look like marks made by nails scratching for purchase against the grimy walls...

Nothing to see here. Move along.

I'm going to guess that this is Eddie's mother, Sonia, an overbearing and paranoid woman who keeps her son on a short leash psychologically and pharmaceutically. She's described in the book as overweight, gaining weight each and every year until her ultimate death from a heart attack. Out of context, it's hard to say for sure if this Sonia.

There's new mistaking your friendly, neighborhood pharmacist/drug store owner, Mr. Norbert Keene, however. Though he appears quite terrifying here, Mr. Keene is normally decent enough ... until he's possessed by Pennywise, that is.

This is fine.

Beverly, too, appears to have suffered some battle damage as well, though it's nowhere near as severe as what Ben has gone through. Expect all of our heroes to make it out with a few scrapes, if they make it out at all.

Presumably in the House on Neibolt Street here. There's something carved into the furniture in the background but I can't quite make it out (and am starting to get a little obsessed with it...)

Down in Pennywise's lair, the creature's powers are obviously at their strongest. Beverly quickly finds this out just as the other Losers find here.

This whole room is nope.

But there is an interesting Easter egg here:

When a version of this scene was previously released, I thought that Mike was having visions of The Black Spot, the scene of a notorious fire in Derry's history. However, Haleigh's set visit confirmed that that particular event wouldn't be in this film, but might just open the sequel. The explanation of what goes on here is very spoilery, so only highlight if you want to be spoiled:

“The ones who are going to die in a fire in this adaptation are Mike’s parents. And this tragic event is directly in relation with his fear, which is a traumatic image of his parents dying. And he witnessed this as a baby, and it’s an image that’s in his head, and comes back when Pennywise basically incarnates and this image, which is white, abstract, it’s not a monster, it’s just an image. It’s terrifying.”

Just your general, run-of-the-mill, terror face here.

Oh, that's why.

In the House on Neibolt Street, a terrifying leper haunts (and chases) some of the Losers. That's what lurks behind our hero here.

Ben seems to be suffering strangulation by ... bandages? Linen wraps? Not sure what's happening here but I can't wait to find out!

Ah the famous blood-spouting sink scene:

"Poor Sophia Lillis and poor doubles,” Barbara said, referring to the intense blood rig they set up for the scene. “We do use some stunt doubles because we’re working with kids, but it’s practical. It’s all practical.”

Perhaps this is Patrick's final moment before he winds up on that Missing poster... And it's going to be our final moment of this trailer save for a couple of cool additions to the studios' famous logos.

Nice touch, Warner Bros. and New Line Cinema!