Never one to go the traditional route, Jay-Z has taken a rather fascinating approach to the video for his latest single, “Picasso Baby.” The hip-hop artist collaborated with director Mark Romanek (Never Let Me Go, One Hour Photo) to put together a piece of performance art for the track, and the result is a 10-minute short film called Picasso Baby that debuted on HBO Friday night. Jay-Z and Romanek set the piece up at Pace Gallery in New York City with the intention of seeing what would happen if Jay-Z performed specifically to a single person instead of an arena full of fans. The result is a highly entertaining piece of work with appearances by Judd Apatow, Michael K. Williams, Taraji P. Henson, Alan Cumming, Adam Driver, Jim Jarmusch, Jemima Kirke, and many more.
Of course, Romanek has plenty of experience crafting memorable music videos, as he’s the man responsible for Johnny Cash’s “Hurt,” Nine Inch Nails’ “Closer,” and Fiona Apple’s “Criminal.” He also worked with Jay-Z previously on the video for “99 Problems.” Hit the jump to watch the performance art film Picasso Baby.
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