It's not April Fools' Day.  I've checked five or six times.  Following on the heels of the fake James Bond 24 trailer, I thought the announcement of a Jem and the Holograms movie from G.I. Joe: Retaliation director Jon M. Chu and The Purge producer Jason Blum was also a joke.  It is not.  It is a twisted reality where they along with producer Scooter Braun (Justin Bieber: Never Say Never) want to adapt the 1980s animated series, which was [per Wikipedia] "about music company owner Jerrica Benton, her singer alter-ego Jem, her band the Holograms, and their adventures."

Hit the jump for more.

If you're a fan of Jem, then this may seem great, except Chu, Blum, and Braun apparently don't have much of an idea of what the movie will be beyond a "modern-day, live-action reinvention."  Beyond that, they want your creative input.  They want to know what you love about the character and they're also accepting 2-minute casting submissions where you sing a song but can also be "any age, any gender".

Obviously, this is all being done to bring attention to a project that may never happen, but it still strikes me as incredibly sad and desperate.  It's also a little odd that three dudes are so concerned about adapting a show that was targeted towards little girls.  Then again, following G.I. Joe and briefly being attached to an adaptation of Masters of the Universe, Chu wants to be the go-to-guy for adapting 1980s kids series into movies.

Here's their explanation video [via Chu]:

And here's the opening theme song for Jem: