G.I. JOE: RETALIATION Director Jon M. Chu and THE PURGE Producer Jason Blum Want Your Help Making JEM AND THE HOLOGRAMS Movie

     March 20, 2014


It’s not April Fools’ Day.  I’ve checked five or six times.  Following on the heels of the fake James Bond 24 trailer, I thought the announcement of a Jem and the Holograms movie from G.I. Joe: Retaliation director Jon M. Chu and The Purge producer Jason Blum was also a joke.  It is not.  It is a twisted reality where they along with producer Scooter Braun (Justin Bieber: Never Say Never) want to adapt the 1980s animated series, which was [per Wikipedia] “about music company owner Jerrica Benton, her singer alter-ego Jem, her band the Holograms, and their adventures.”

Hit the jump for more.

If you’re a fan of Jem, then this may seem great, except Chu, Blum, and Braun apparently don’t have much of an idea of what the movie will be beyond a “modern-day, live-action reinvention.”  Beyond that, they want your creative input.  They want to know what you love about the character and they’re also accepting 2-minute casting submissions where you sing a song but can also be “any age, any gender”.

Obviously, this is all being done to bring attention to a project that may never happen, but it still strikes me as incredibly sad and desperate.  It’s also a little odd that three dudes are so concerned about adapting a show that was targeted towards little girls.  Then again, following G.I. Joe and briefly being attached to an adaptation of Masters of the Universe, Chu wants to be the go-to-guy for adapting 1980s kids series into movies.

Here’s their explanation video [via Chu]:

And here’s the opening theme song for Jem:


  • Sweet Pea

    “It’s also a little odd that three dudes are so concerned about adapting a show that was targeted towards little girls.” Ummmm what are you implying there Goldberg????

  • Jason Wright

    Would it have been strange for 3 women to adapt a show that was targeted towards boys? The article sounds sexist to me…and vaguely coded as homophobic. Why would boys want to work on something that was “targeted towards little girls”? How is that any stranger from them adapting a property that targeted little boys? Maybe because they think little girls should have movies too? Maybe they have daughters? Maybe they think making movies for the female portion of the movie going audience (and the men that aren’t threatened by them) is smart and nothing to be scared of. Or maybe they just really liked the show as much as G.I. Joe and want to revisit it?

  • Romsy

    And Goldberg lets his sexist/homophobic flag fly!

    Goldberg doesn’t want any movies based on 80′s cartoons allowed unless they’re made by men for men.

    • http://collider.com Matt Goldberg

      Replace “Jem” with “My Little Pony”. Would you have the exact same reaction, or would you worry about people calling you a Brony?

      • Romsy

        Yes, I would have the same reaction to the dumb, petty insults you made towards Jon Chu, Jason Blum, and Scooter Braun. It was basically slapping their books out of their hands and calling them f*gs in the halls between classes in High School.

        Criticizing how good a film is based on the acting, directing, cinematography etc. is one thing. Going after the mere idea of a film because you don’t like how the gender of the people behind it doesn’t match up with the subject, is not ok. The fact you can’t see that is sad. I would stand with Bronys (Bronies?) against you any day.

      • Sweet Pea

        Lol, talk about digging yourself out a hole. Stop trying so hard to be funny all the time, your writing reeks of “try hard” when it comes to the humour.

  • Person

    Call me sexist, but I’d much rather see Masters of the Universe than this, at least in terms of Chu’s next project. Have no problem with this movie getting made, but I can’t imagine these are really the best guys for the job.

  • Matt Silverberg

    Glad to see everyone is finally coming to their senses and realizing how much of a pompous ignorant fuck Matt Goldberg is. I’m all for free speech but that does NOT mean you can say whatever the hell you want without any consequences. Matt Goldberg needs to get off this site and go back to the fucking cave he belongs in. He’s a pretentious douchebag and if enough people rally behind one another and make their distaste for him known, the powers that be at COLLIDER have no choice but to consider letting him go in fear of damaging the reputation of the site altogether.

  • Pingback: All Things:Animated - Page 82()

  • KryptonianWarrior

    So out of all cartoons from the 80s, they choose Jem? Seriously? What about Voltron or Thundercats? Either one of those movies would most likely be a HUGE success. Jem…..methinks not so much.

    • jk

      Thundercats would be awesome, if we’re going to plumb 80s cartoons.

  • brNdon

    The only thing Scooter Braun should be working on is his and Justin Bieber’s murder/suicide.

  • Kpaqu1

    They should contact Will Meugniot, the storyboard artist/director for the cartoon.

  • Kpaqu1

    Why is it weird that three men want to tap a demographic (women/girls) of the nostalgia market and potentially make lots of money? Film + Music + Licensing = $$$ Seems like good old-fashioned business to me.

  • Pingback: The Sunday Round-Up: Incredible Mechanical Legacy | Teh Pwn Shop()

  • Pingback: Hollywood! Adapt This: Cartoon Craziness Edition – Battle of the Decades | Collider()

  • Pingback: JEM AND THE HOLOGRAMS Starts Shooting in 3 Weeks. Jason Blum Says JEM AND THE HOLOGRAMS Is PG | Collider()