The Super Bowl is less than a week away, which means we’re that much closer to a whole lotta football movie trailers. Studios will be taking advantage of the most watched television event of the year by showcasing a bevy of their upcoming releases. Sometimes these TV spots can be used to pique interest in material that general audiences were previously skeptical about (I remember Iron Man rocking everyone’s world a few years back). Disney is no doubt hoping to do the same with John Carter. The big-budget sci-fi adaptation is an incredibly tough sell, and it’ll be interesting to see how the film’s Super Bowl spot goes over. I’m a huge fan of director Andrew Stanton (Wall-E) so I’m really hoping the film delivers, but I’m not entirely sure moviegoers will be rushing to theaters once the film opens.
Nevertheless, Disney has released a snippet of the Super Bowl spot online for your viewing pleasure. It’s incredibly short, but that’s to be expected from a trailer for a 30-second commercial. Hit the jump to check it out. The film stars Taylor Kitsch, Willem Dafoe, Lynn Collins, and Mark Strong. John Carter opens in 3D March 9th.
Here’s the official synopsis for John Carter:
From Academy Award(R)-winning filmmaker Andrew Stanton comes “John Carter”–a sweeping action-adventure set on the mysterious and exotic planet of Barsoom (Mars). “John Carter” is based on a classic novel by Edgar Rice Burroughs, whose highly imaginative adventures served as inspiration for many filmmakers, both past and present. The film tells the story of war-weary, former military captain John Carter (Taylor Kitsch), who is inexplicably transported to Mars where he becomes reluctantly embroiled in a conflict of epic proportions amongst the inhabitants of the planet, including Tars Tarkas (Willem Dafoe) and the captivating Princess Dejah Thoris (Lynn Collins). In a world on the brink of collapse, Carter rediscovers his humanity when he realizes that the survival of Barsoom and its people rests in his hands.