Jon Favreau Talks THE AVENGERS Success and IRON MAN 3; Says He’ll Be “Very Involved” in the Production of IM3

     May 14, 2012


After launching a series of Marvel Studios films that would eventually culminate in the biggest opening weekend of all time with The Avengers, director Jon Favreau decided not to return to helm Iron Man 3.  Favreau deserves a lot of credit for Marvel’s success, as he launched Iron Man as a superhero film that could be both grounded and fun, and planted the seed for the serialization and cross-pollinating of the future Marvel movies to come.  In an inspired choice, Shane Black (Kiss Kiss, Bang Bang) was pegged to take the helm of Iron Man 3, and production is gearing up to begin in a few weeks with Ben Kingsley onboard as the villain and newcomers Guy Pearce and Rebecca Hall added to the cast alongside Robert Downey Jr. and co.

Favreau recently spoke a bit about the success of The Avengers and the third Iron Man film, revealing that he’ll be producing Iron Man 3 and will actually have a very involved role in the production.  In addition, he teased what we can expect story and character-wise when Tony Stark graces our screens once again.  Hit the jump to see what he had to say.

jon-favreau-iron-man-3THR caught up with Favreau at the upfronts to talk about his NBC pilot Revolution, and he started off by talking about the wild success of The Avengers:

“Look, it was something we always planned for, and hoped for, but anything could have gone wrong and it took a lot of things to go right. First and foremost, Joss [Whedon], to be able to pull together, four different characters based on four different sets of films, that shared a lot tonally and they shared some cast-wise, but he had to pull all those things together and make it work, it’s a very high degree of difficulty for him. But we had done a lot of setup in Iron Man 2 and even in Iron Man 1, we were hoping that it would come to this.”

iron-man-3-robert-downey-jrIt’s definitely nice to see him talking up Whedon, as he truly is responsible for making that film as great as it is.  Talk then moved to Iron Man 3, and the THR reporter asked, “So you’re producing Iron Man 3.  That’s filming soon?  What’s the status?” to which Favreau replied:

“Yeah, down in Wilmington, it’s starting to shoot in a couple weeks. I was just talking to Shane Black and Downey and look, I think it’s a really smart way to go. After Avengers, you want to start with something really bold and inspired, and if you’ve ever seen Kiss Kiss, Bang Bang you’ve seen that when Downey and Shane get together, interesting and unexpected things happen, and I’m happy to see that it’s taking a bit of a tonal shift from The Avengers and it’s going to be something completely different and exciting, and I’m happy to be a part of it.”

iron-man-3-imageI actually wasn’t aware that Favreau was producing Iron Man 3.  His name isn’t listed among the IMDb credits, but he did serve as executive producer on The Avengers and the first two Iron Man films, so it’s possible that he’ll be taking the same role.  It’s nice to know that the guy who started the franchise is still involved somewhat in continuing the story.

When asked if by “tonal shift” Favreau meant that Iron Man 3 would be dark, he clarified:

“No, just a little bit more offbeat, I’d say. Shane and Robert definitely have an original point of view and an original take on the character, and I think it delves deeper into what makes Tony Stark tick, and plays on the unexpected original unpredictable quality of the character that I think fans gravitate to.”

The director went on to say that he’ll be “very involved” in Iron Man 3, and it’s clear that he’s been keeping up with Black and Downey throughout pre-production.  I’m eager to see what they cook up, but I’m already encouraged by the fact that they’re focused on making IM3 very much its own story separate from The Avengers.  Marvel Studios president Kevin Feige elaborated on this point during his wide-ranging interview with Steve, which you can check out right hereIron Man 3 is set to open on May 3rd, 2013.


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  • Jesus

    Good for Favreau, Iron Man doesn’t need to go “dark” and “gritty”.

    • Jeff

      Agreed, I think that’s what made the first one good, it didn’t have to be too serious for it to be highly enjoyable–charm and wit go a long way.

      • wes

        I liked Iron Man because it had serious moments when it needed to be serious and comedic moments sprinkled throught the serious ones. I would love to see mandarin and extremis storylines intertwined. Also Tony’s drinking as a coping mechanism.

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  • Joshua Wilburn

    I have a feeling Hulk, or at lease Bruce Banner, is going to make an apperance in IM3. Even if it’s just a cameo.

  • titan3

    hmm, why is there a bloody Megan Fox attached to this article?

  • Dre Dre

    Glad to hear that Favreau will be involved with this…glad no bridges were burned ;)

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  • Jake92

    Hulk-buster Iron Man!

  • Dan

    I hope Favreau returns to play Happy again. He had good comedic timing with all the Iron Man cast members thus far.

  • dogg

    I know Stark is supposed to go all alcoholic, but if they go down that road in the movies it would be a huge downer.

  • terry

    IM2 was trash. John had us watch not only too much IM but too much of Jon Favreau. The first is a classic IMHO.
    But what I find so effing stupid is that going dark because Batman Returns was dark makes no freaking sense.

  • Lo Sa

    Great that Favreau is involved in a big way. He did something unique with Iron Man and I think IM2 was not as bad as so many people said it was. I hope Downey and Favreau will be involved in some non Iron Man movie in the future, also very exited Shane Black works with Downey again. Kiss Kiss Bang Bang is a very special film, one of the smartest and wackiest comedies ever

  • terry

    KKBB was smart but please….
    However, as an spiring screen writer I look up to Shane. He penned Leathal Weapon 1 at 23 years old in 6 weeks and his agent sold it in three weeks.
    Sadly Shane isn’t writing IM3 alone. Some other guy is attached so I guess Shane will provide the comedy. I can’t wait.


    IM2 wasn’t that bad but I had the suspicion it would have been more if Mickey Rourke wasn’t so money baby so money as I have the suspicion Favs wants some of that Avengers money baby so much money. The plan was Tony boozing in IM3 but it doesn’t have to be a downer when the symmetry of iron armor and social armor practically writes itself.

  • Jake

    My only problem I had with Iron Man 2 was that it could have been 20 minutes longer, I don’t know why. During the final battle with Whiplash, I felt it could been a bit longer. The movie as a whole, was great. It was just the ending that I felt dissatisfied with.

  • Anon

    I’d rather have Terrence Howard back than Jon Favreau .

  • Editboy

    I am SERIOUSLY glad Favreau will be heavily involved!!! “Iron Man” is still the best of all the current Marvel films (which led to “The Avengers”) and I think Shane Black will do an amazing job. Plus, having Ruffalo’s Bruce Banner stopping by would be very cool! But I still want to very much see “IM3″ as a stand alone movie without any major connections to “The Avengers”.

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  • Fisherr

    The first two movies were great with his involvement at least he as something to do with the movie this time around as well. Whether is very much involved or has a slight part of the cake this time around. Hope he decides going through Happy Hogan as well.

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