July Box Office Predictions: Will More Weekends Continue to Propel 2015?

     July 4, 2015

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Looking back at the predictions for June, some were very close to their actual grosses (Max, Insidious: Chapter 3) while others were completely off (Ted 2). The built-in audience for Entourage was overestimated (the film was also not helped by awful reviews), and the nostalgia and love for Jurassic Park was severely underestimated (to be fair, few predicted that third sequel in the dinosaur series would break nearly every opening weekend record).

Jurassic World and Inside Out helped to reinvigorate the box office in a big way this June. In the past, July has been one of the biggest months of the year box office wise. While this upcoming month will likely eclipse last year’s extremely low July gross of $966 million, especially given that this year said month has five weekends, it seems unlikely to even come close to the all-time July record without any guaranteed heavy hitters such as past July releases Harry Potter and the Deathly Hallows – Part 2, The Dark Knight, or Pirates of the Caribbean: Dead Man’s Chest.

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