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THE DARK KNIGHT RISES Set Visit Preview and 4 Awesome New Posters!Wednesday Box Office – KNIGHT AND DAY Far From a Blockbuster with Just $3.8 Million
by Nicole Pedersen Posted:June 24th, 2010 at 10:06 am
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Yesterday Fox rolled out Knight and Day nationwide. Now, we all know that there are two occasions when studios typically employ the Wednesday opening: before a big holiday and in the event of an event – a Harry Potter movie, say, or an installment in the Twilight Saga. We are still weeks away from our next holiday and Knight and Day, despite its appealing leads, is certainly no Eclipse, so how did that early opening work out? From its 3,042 theatres the action-comedy pulled in an estimated $3.8 million. That’s roughly half of what Fox was hoping for so… not too well. Not only did it miss ranking close to the top 50 all-time Wednesday debuts, Knight and Day was also well below last Wednesday’s $5.2 million, non-opening total for The Karate Kid. At this point it looks like Cruise and Cameron will rank a very distant third by weekend’s end, but you should check back just to be safe.
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wow that's pretty sad
I saw K&D on Wednesday opening and enjoyed it. I'm not associated with the movie or Scientology. Yes, I skew towards the mature adult demographics and I like seeing appealing actors and great scenery plus enough action to keep me interested the whole time.
Watched this on Wed. Definitely some funny scenes and the action is on par with any of Cruise's work. 3.8 Mill isn't that bad at all considering it is catered to adults. At least wait for the first weekend gross to claim victory or defeat. Geez
Prince of Persia brought in $2,423,287 its first Wednesday and the behemoth Iron Man 2 just $6,951,326 its first Wednesday. It wasn't that people just royally panned them after their first weekends, its just that the target audience were all AT WORK. Both made more once the second weekend came back around with the older crowd.
Everybody take a chill pill…lets wait and see. It's a good movie, it should finish strong.
Shit, that is terribly disappointing. I feel for them.
I'm not a big fan of Scientology but people are just not going to this movie to try and hide their crimes.