In the end, I guess it all comes down to nostalgia. If you played with G.I. Joes or Transformers and watched their Saturday morning cartoon shows, then a movie works off your nostalgia and hopefully will be the cinematic equivalent of Frosted Mini-Wheats. I was never excited for those films because they weren’t really a part of my childhood. Even “Teenage Mutant Ninja Turtles” I kind of left behind.
But then there are Legos. And they’re getting a movie. And I get to become a hypocrite. Hit the jump to build rose-tinted glasses.
According to Variety, Warner Bros. is trying to develop a movie based on the “Lego” brand. This is actually a delightful inverse as it seems like all the popular movies are getting their own Legos. These movie-based Lego sets infuriate me to my core because when I was a kid, I LOVED Legos. We only had basic sets like “Pirates” and “Knights” and “City” and “Space” but that was it. It encouraged imagination although I think kids will, even with established brands, find a way to tell their own story. Every time I see a “Star Wars” Lego or a “Spider-Man” Lego, I want it. I want to buy it and build and put it on my shelf. Sometimes we want to let go of childish things but they just won’t let go of us.
They certainly won’t let go of Hollywood, not when “G.I. Joe” and “Transformers” can smash up the box office. I’m indifferent to every other toy-movie but Legos I want done right, which is ironic because at its basic level, legos can be ANY story. The one producer Dan Lin and his writers want to make is one that blends live action and animation which I think is dumb, but whatever. No one “rape” your childhood unless you’re still actively living it. I’m happy that I’ve grown up from Legos but I love that they’re a part of my past and there’s no movie that can change that. And since Lego is a thriving brand, it doesn’t need a movie to revive it or boost sales. Legos will go on for generations and will do so regardless of the film’s success.
Now if you’ll excuse me, I have to stare adoringly at a $500 LEGO model of the Millennium Falcon.