While you may not have heard of Licensing Expo, it’s an extremely important convention if you’re trying to land the license to a number of entertainment related properties. That’s because for 36 years, the Expo has connected the entertainment, character, fashion, art and corporate brand owners and agents with consumer goods manufacturers, licensees and retailers. It’s the place where hundreds of exhibitors representing more than 5,000 brands gather in one place to try and excite retailers to sell their brands. With Hollywood and television a huge driver of consumer dollars at retail, it’s also the place where entertainment companies showcase promotional art and material that hasn’t been seen anywhere else. And while you may not ever see the promo posters on display at Licensing Expo in your local movie theater, it’s still cool to see the first artwork for some of the biggest upcoming movies.
As you may have already seen, we previously posted some Wonder Woman movie costumes and props, the Blade Runner 2 promo poster, and tons of promo posters for Jumanji, Jurassic World 2, MASK, Micronauts, Visionaries, ROM, G.I. Joe, The Star, Baywatch, Assassin’s Creed, Ghost in the Shell, Boss Baby, Captain Underpants, How to Train Your Dragon 3, Early Man, The LEGO Batman Movie, Mission: Impossible 6, Transformers: The Last Knight, Alien: Covenant, Kingsman: The Golden Circle, and Trollhunters.
In our final picture roundup article, I’ve got posters for Bad Santa 2, Sigourney Weaver Alien sneakers by Reebok, merchandise for The Simpsons, Overwatch, Sega, Sonic, Despicable Me 3, Transformers, and a lot more. Check out about 100 pictures from the Licensing Expo convention floor below.
click on any image for high-res
