Super Bowl XLVII is nearly upon us, and even though my beloved Falcons aren’t playing (10 yards shy of victory!), it will still be worth watching for both the football (Go Niners!) and for the ads (Go consumer culture!). Studios will be showing ads for their biggest movies, and yesterday Disney showed off a teaser for their Oz the Great and Powerful ad. Today, Disney has released a brief teaser for the Super Bowl spot for The Lone Ranger. What’s weird about the teaser is that to watch the whole thing, you have to tune into the pre-show, and that’s never going to happen. Adtime during gametime is running between $3.7 million and $3.8 million, so I can’t help but wonder if Disney is trying to save money by running their Lone Ranger ad before the game. That seems like a wasted half-measure because the pre-game show lasts about 39 hours. It would be better to air the ad during Puppy Bowl.
Hit the jump to check out the Super Bowl teaser along with a new poster. The film stars Johnny Depp, Armie Hammer, Tom Wilkinson, William Fichtner, Barry Pepper, James Badge Dale, Ruth Wilson, and Helena Bonham Carter. The Lone Ranger opens July 3rd.
Via Yahoo! Movies.
Here’s the official synopsis for The Lone Ranger:
“The Lone Ranger” is a thrilling adventure infused with action and humor, in which the famed masked hero is brought to life through new eyes. Native American spirit warrior Tonto (Johnny Depp) recounts the untold tales that transformed John Reid (Armie Hammer), a man of the law, into a legend of justice—taking the audience on a runaway train of epic surprises and humorous friction as the two unlikely heroes must learn to work together and fight against greed and corruption.