MAD MEN Character Roger Sterling’s Memoirs are for Real; Due to Hit Bookstores Next Month

     October 27, 2010

Remember when John Slattery’s character Roger Sterling published his memoirs in season 4 of Mad Men? Well, it turns out it wasn’t just a prop for the hit AMC TV series. Sterling’s Gold is actually going to be available at a bookstore near you in November. Published by Grove/Atlantic it was too good of an opportunity not to grab for both the show’s creator and publisher since Mad Men is one of the most popular TV shows with critics, winning Emmys and other accolades since its inception.

Subtitled “Wit and Wisdom of an Ad Man”, the memoir offers the golden rules that mad ad man Roger Sterling Jr. lives by. The show’s creator Matthew Weiner basically inhabited Sterling’s mind wrote the preface and as well as the text. John Slattery’s head shot will grace the cover, and that’s his only involvement in the book, as far as I know. More about Sterling’s Gold and a sneak peak at some of Roger’s pearls of wisdom after the jump.

According to Grove, “Roger Sterling’s pithy comments and observations amount to a unique window on the advertising world—a world that few among us are privileged to witness first-hand—as well as a commentary on life in New York City in the middle of the twentieth century.” Its publisher Morgan Entrekin told NY Mag: “It’s got the kind of sensibility and texture of a good social novel,” Entrekin says, “a portrait of an era.” That largely explains the success of Mad Men as a large part of it lies in its uncanny ability to draw a very loyal portrait of the early 60s. Everything on the show, from the décor, costumes and various product references to the reigning atmosphere, creates an almost exact replica of an era when the pop culture revolution really began to take form.

Sterling’s book isn’t a classic memoir full of anecdotes. As he humbly notes in his preface, it consists of “a few things overheard, a few things to live by, and hell, a few things I’ve apparently said and had repeated to me the morning after a party when I called to make amends.” They are basically one-liners – witticisms, if you will – and divided into chapters with very basic names such as “On Clients”, “Things to Say to Creatives”, “On the Art of Seduction… and what to say to close the deal”, and “On Some Memorable Colleagues.” Speaking of colleagues, I think Roger’s favorite conquest Joan Holloway (played by Christina Hendricks) deserves an entire chapter of her own, but Entrekin told NY Mag there won’t be any juicy stories; this simply isn’t that kind of book. (We’ll have to wait for Don Draper’s memoirs for that.)

Here are some examples of his accumulated pearls of wisdom:

— You want to be on some people’s minds. Some people’s you don’t.

— The day you sign a client is the day you start losing them.

— Being with a client is like being in a marriage. Sometimes you get into it for the wrong reasons and eventually they hit you in the face.

— Don’t you love the chase? Sometimes it doesn’t work out. Those are the stakes. But when it does work out — it’s like having that first cigarette. Your head gets all dizzy, your heart pounds, your knees go weak. Remember that? Old business is just old business.

— When a man gets to a point in his life when his name’s on the building, he can get an unnatural sense of entitlement.

— Remember, when God closes a door, he opens a dress.

The last one sounds like something Don Draper (played by Jon Hamm) would say. Someone should get inside Don’s head and write his memoir.

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