Marvel One-Shots were a nice addition on the Blu-rays for Phase One Marvel movies. They filled in little details, helped to further popularize Agent Coulson (Clark Gregg), and then they got bigger. There wouldn’t be an Agent Carter TV series without the One-Shot, and the most recent one, “All Hail the King”, was a lot of fun. But that was all the way back at the Blu-ray for Iron Man 3, and we haven’t heard word about any new ones since.
So what happened? Marvel Studios President Kevin Feige spoke to Steve at the Ant-Man press day, and they talked about the absence of the One-Shots:
Collider: A lot of people wanted to know if you’re still planning any one-shots and they are disappointed that they haven’t seen any in a while.
KEVIN FEIGE: I’m disappointed too! Frankly, and I think it would be great to see more one-shots. We’ll see… You look at me as if I’m the only person who controls that decision; I wish that were the case. But I think when the opportunity arises we would do it, we would jump on it. There is a backlog of ideas for one-shots that we haven’t done yet.
It’s an important reminder that while Marvel may have grown, they can’t do it all. Phase Three is huge; they’ve got two series running on ABC; and more series are coming on Netflix. The time and cost to do a short film that will be included as a bonus feature on a Blu-ray—especially when physical media is dying—is probably not a top priority. The better business model may be to do shorts as a standalone that can be sold individually on Apple, Amazon, etc. rather than something that’s packaged with a Blu-ray.
At the very least, I’d be interested to see what a Marvel One-Shot looks like at this Phase in the MCU, both in terms of how big it would be and its relevance to the other movies.