‘Mad Men’ Creator Matthew Weiner Heads to Amazon with a New TV Series

     October 26, 2016

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Amazon isn’t kidding around. When it comes to the streaming game, the platform has a lot of competitors, notably Netflix, Hulu, and even HBO GO. Netflix of course has a number of high-profile series, including Orange Is the New Black, House of Cards, and the Defenders series, and Hulu is turning things around with more interesting original content and its own Marvel series on the way, while HBO is, well, HBO. But might Amazon have found its new “it” thing with a series from Matthew Weiner?

Weiner is returning to television after he created AMC’s seven-season awards darling Mad Men — only we don’t know very much about the new project except that Amazon is throwing a lot of dough its way. According to Deadline, Amazon shelled out $70 million for an eight-episode series that’ll be produced by both the company and The Weinstein Co.

The project is set in present day and is said to be an anthology series that is set around the globe. In addition to producing, writing, and showrunning, Weiner is also said to be directing about half of the episodes in the first season. Assuming Amazon is committed to making this there next major eye-drawing, awards-garnering series, more seasons will likely be on the way.

Amazon is being super serial right now, you guys.

Apparently, there was a six-way bidding war, but Weiner said in a statement that he ultimately went with Amazon because they’ve “taken center stage by distinguishing themselves through bold choices.”

The platform does have a few strong original projects. Transparent is the most obvious one, as its earned various awards and furthered the conversation about the transgender community. But even that isn’t the same as Game of Thrones or, yes, another cultural juggernaut like Mad Men. Another series that caught attention for Amazon was Mozart in the Jungle, the 2016 Emmy and Golden Globe winner that no one seemed to know about at the time [Editor’s Note: It’s really good!], and hopes are high for the new Mad Men-era (or just after) series Good Girls Revolt.

Could this new series, whatever it is, make Amazon a bigger awards contender? And will Weiner be as cryptic with this series as he was with Mad Men?

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Image via AMC

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Image via AMC

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