Transformers: Dark of the Moon finally hits theaters this week, and with the recent decline in 3D box-office Michael Bay is doing everything he can to make sure people see his film in the third dimension. A couple of days ago, we reported that Bay and Paramount had contacted theater owners across the country to ask that they increase the brightness on their projectors for 3D prints of Dark of the Moon, in order to improve image quality. Now Bay has written a thank you note that he uses as another opportunity to talk about the high quality 3D used on the film:
“‘Dark of the Moon’ has some of the most technically challenging sequences ever shot. And shot in 3D. I must urge you to find the very best theatre and see this movie in that format. 3D was a forethought, not an afterthought in this movie. I’m glad Jim Cameron and Steven Spielberg really convinced me to shoot in this new technology.”
Even though it’s hard to deny the financial boost Paramount and Bay would receive from more people seeing the film in 3D, it’s definitely nice to know that theaters will (hopefully) be projecting Dark of the Moon in the highest quality possible. Hit the jump to read his note in its entirety. Transformers: Dark of the Moon stars Shia LaBeouf, Josh Duhamel, John Turturro, and Rosie Huntington-Whiteley. The film opens everywhere on Wednesday June 29th.
Here’s Bay’s full note, courtesy of his blog:
“I just want to take the opportunity to thank all the fans around the world for letting me have fun with the Transformers franchise. It has been a wonderful opportunity to have worked with about 4000 crew members around the world. These artists are some of the very best in the entire film business. I’m honored to have had you work along side me. We had an amazing time.
‘Dark of the Moon’ has some of the most technically challenging sequences ever shot. And shot in 3D. I must urge you to find the very best theatre and see this movie in that format. 3D was a forethought, not an afterthought in this movie. I’m glad Jim Cameron and Steven Spielberg really convinced me to shoot in this new technology. We used and invented many new techniques to make the 3D sharper, brighter and more color contrast. I think theatre owners heard their audience that they need to respect the specs of the projectors and not dim the bulbs to save money.
Many theaters are presenting it in the brand new 7.1 sound, which is awesome. This is the most complex, intricate sound track that me and my Academy Awarding winning sound team have done. They really out did themselves to make this a big picture experience. Hopefully you will have as much fun watching this movie as we all had making it.