Relativity Media’s take on the Snow White story, Mirror Mirror, is undergoing a slight schedule change. The studio has pushed the release of the Tarsem Singh-directed film back from March 16th to March 30th. The film will now open the same weekend as Wrath of the Titans and The Pirates! Band of Misfits. More interesting, though, is the fact that this move now positions the film after the release of Lionsgate’s highly anticipated The Hunger Games. The studio is hoping Games becomes the next big franchise in the vein of Harry Potter, as the book series comes with millions of devoted fans.
Mirror Mirror is one of two Snow White movies coming out this year (the other is Snow White and the Huntsman), and Singh’s light and fluffy take on the fairy tale looks genuinely terrible. It appears to be more farce than anything, and I highly doubt young teenagers will choose Mirror Mirror over a second go-around with The Hunger Games come opening weekend.