Disney Won’t Promote ROGUE ONE Until MISSION: IMPOSSIBLE 5 Is Released

     March 23, 2015

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This weekend, Paramount Pictures kicked off its marketing campaign for the great-looking Mission: Impossible 5, complete with a teaser trailer, first-look images, a full trailer today, and the unveiling of the film’s official title: Mission: Impossible – Rogue Nation. If you’ve been keeping up with movie news, though, you may have noticed that the new Mission: Impossible entry shares a similar title to the first Star Wars standalone film, which is officially called Rogue One.

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Image via Paramount

It’s not uncommon for trends like this to happen, and I don’t think audiences will be too confused by the similarities, but it turns out Disney and Paramount Pictures have come to an agreement over how to “share” the subtitle anyway. Per THR, while Paramount registered the title Mission: Impossible – Rogue Nation with the MPAA quite a while ago, Disney did no such thing with regards to Rogue One. That’s not an altogether surprising move since they’re trying to keep all things Star Wars under wraps, but it made Godzilla director Gareth Edwards’ film vulnerable to legal action from Paramount.

While Paramount could have legally forced Disney to alter the title for Rogue One even though the Star Wars film doesn’t open in theaters until December 16, 2016, apparently the studio and Disney brokered a deal. In exchange for keeping their title, Disney has agreed to “refrain from referring to Rogue One this summer in any promotional materials aimed at the general consumer,” with an exception being made for Star Wars Celebration in April.

This isn’t a huge deal since Disney will likely be focused on marketing Star Wars: The Force Awakens this summer, and with Mission: Impossible – Rogue Nation opening in theaters on July 31st, the studio will still have a year and a half to promote Edwards’ secretive film. See, sometimes Hollywood executives do play nice!

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