Pixar’s Monsters Universityis capitalizing on college bowl games in order to recruit new students/viewers. A new TV spot for the Monsters, Inc. prequel debuted during the Rose Bowl today and invited the best and brightest young monsters to visit their campus. You can get a virtual tour by heading over to the film’s fantastic website complete with campus store.
Directed by Dan Scanlon (Tracy) and featuring the returning voices of John Goodman, Billy Crystal and Steve Buscemi, Monsters University opens June 21st. Hit the jump to watch the recruitment commercial.
Check out the TV spot for Monsters University below (via Bleeding Cool):
Here’s the synopsis for Monsters University:
Mike Wazowski and James P. Sullivan are an inseparable pair, but that wasn’t always the case. From the moment these two mismatched monsters met they couldn’t stand each other. “Monsters University” unlocks the door to how Mike and Sulley overcame their differences and became the best of friends.
Disney’s ‘Tomorrowland’ held in first place for the three-day weekend with an estimated $32.1 million. ‘Pitch Perfect 2’ came in second with $30.3 million. ‘Mad Max: Fury Road’ was down 47% in third while the ‘Poltergeist’ reboot opened as expected, in fourth place.