THE MORTAL INSTRUMENTS Sequel, CITY OF ASHES, Resumes Production

by     Posted 278 days ago

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Constantin Film was so confident in The Mortal Instruments franchise that they gave a sequel to the second film, The Mortal Instruments: City of Ashes, a green light before the first film, The Mortal Instruments: City of Bones, even opened.  When City of Bones opened to disappointing box office, production on City of Ashes was delayed.  But Constantin has renewed faith in the franchise, and will push forward with the sequel.  Martin Moszkowicz, Constantin Film’s head of film and TV, THR that the “massive fan base has responded positively to the adaptation and that Constantin is determined to continue the franchise.”  While that may be the case, the fan base is clearly nowhere near the Twilight or Hunger Games young adult audience to make the movie a hit on their own.

Hit the jump for how Constantin plans to avoid making the same mistake on City of Ashes.

According to THR, the studio is currently analyzing what went wrong (I assume they won’t take my opinion of “the film was bad” into account), and they’ve come to the conclusion it was a matter of misguided marketing.  The campaign for City of Bones apparently focused too much on the teenage fans and neglected the fans who are in their 20s and 30s.

But is appealing to those fans really enough to turn the franchise around?  I suppose older fans could have thought the movie was being dumbed down for a younger audience, but even if those older fans come on board for City of Ashes, are they enough to make the sequel a hit?  I’m also little surprised Constantin is forging ahead without waiting to see how the home release does since those older fans may have chosen to wait on City of Bones rather than ignoring it altogether.

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  • Kale

    They must have nothing else to produce, because that movie did terribly.

  • eternalozzie

    I am happy to see this happening … hopefully they’ve learned some stuff along the way … with the acting mojo they had in this film there was no excuse for it do so badly … I think they may need to keep the book author at arms length this time … need a new director but most importantly some better dialog writing.

  • Grayden

    And this is how you run a business intelligently.

    • Graham

      By continuing to put their faith and money into a property that LOSS THEM MONEY? The production and marketing budgets combined totaled $120 million and the film’s worldwide haul was shy of $100 million.

      Yes, completely genius on their end.

      • GuyX

        Sarcasm isn’t your strong suit is it?

      • Murdoch

        Sarcasm? Whaaaaaaa . .. ?

      • Murdoch

        Sarcasm? Whaaaaaaa . .. ?

  • 12345

    I have thought that even book fans were hugely disappointed. Nevertheless this can’t end otherwise, than a major bust.
    The vast majority of people that have seen the first one, won’t go see the next one and those who haven’t seen the first one, won’t understand who is who and what’s going on in the second one, without seeing the first one. And if they do go watch the first one, well, it will be the first option all over again.

  • The Flobbit

    Their decision to greenlight a sequel came back to bite them on the ass.

  • The Flobbit

    Their decision to greenlight a sequel came back to bite them on the ass.

  • anna

    i think it managed to break even globally but it still nonetheless did terrible.

  • Sal

    They should have really taken your opinion into account. But for me the story was bad too. I haven’t read the books but I didn’t care for the story or the characters so…

  • Sal

    They should have really taken your opinion into account. But for me the story was bad too. I haven’t read the books but I didn’t care for the story or the characters so…

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