When last we reported on the feature adaptation of the 1960s TV show, Mr. Ed, it was to tell you that Fox 2000 had the property well in hand.  Now, it looks like Waterman Entertainment is spearheading the picture as part of their family-friendly slate of pictures.  The production company continues to add "all audiences" properties that are able to be shoe-horned into a live-action/CG combination, much like their recent acquisition of The Brave Little Toaster.  Hit the jump to check out the intro from the old TV episodes as well as the full press release from Waterman.Here's the intro from Mr. Ed. Simpler times, folks.Check out the full press release for Mr. Ed below:

WATERMAN ENTERTAINMENT CONTINUES TO BUILD FAMILY LIBRARY WITH POPULAR CHILDREN’S TITLE MR. ED 

Family Entertainment-Based Company to Develop

Franchise Films

Los Angeles, CA (September 21, 2012)--Family-based production outfit Waterman Entertainment is developing a feature film concept based on the iconic family television property, MR. ED. The property fits seamlessly into the company’s business model, which is to identify existing and successful family brands that can be developed into live action/CGI feature film properties.

Over the past twelve months the company has been aggressively seeking out family-friendly brands that have franchise potential and ancillary viability on platforms including television, digital, literary, and merchandising. In doing so, Waterman Entertainment works in conjunction with the creators and rights holder’s to tap their wealth of knowledge around their characters and storylines allowing for stronger content that remains true to the property.

Steve Waterman, who founded and manages the company along with his sons Tucker and Cooper, has served as an Executive Producer on theatrical features including CASPER with Universal; ALVIN AND THE CHIPMUNKS, ALVIN AND THE CHIPMUNKS: THE SQUEAKQUEL and ALVIN AND THE CHIPMUNKS: CHIPWRECKED with 20^th Century Fox; and STUART LITTLE and STUART LITTLE 2 with Columbia Pictures, among other credits.

Cooper Waterman said, “We are identifying properties that have had success with multiple generations of parents who feel comfortable and have excitement about reintroducing the characters and storylines to their own kids and grandkids.  While each property remains independent of each other, they will share the commonality of addressing social values, morality lessons, and characteristics that are clearly identifiable for kids with comedic elements for all age groups.”

The company recently announced the acquisition of rights for THE BRAVE LITTLE TOASTER, a project that Disney released as a fully animated feature in 1987. Waterman will present the reimagination as a CGI/live action property and give it a contemporary storyline, while preserving the original essence of the characters and moral lessons behind the story.

Waterman Entertainment is focused on acquiring properties and growing them across multiple platforms to support the theatrical release.  Tucker Waterman continued, “When we develop properties we don’t limit them solely to the big screen. They are iconic characters and brands that have appeal far beyond movies. We will be utilizing both traditional and new methods to bring these characters to audiences in a myriad of platforms.”

Waterman Entertainment (www.watermanent.com) is a family-owned and operated media and entertainment company that focuses on creating, financing and distributing film, television, and digital media properties across multiple platforms for family audiences. The company works closely with creators and rights holders and manages all licensing rights to their brands and characters to exploit ancillary revenue streams tied to worldwide theatrical releases.