The biggest debate in Poster World last year had to be the three-part “Are too many galleries/poster retailers popping up; were these new galleries dooming their future earning potential by flooding 2012’s market with astoundingly mediocre prints; and who the hell is convincing artists that people want even more twee posters based on Wes Anderson’s The Life Aquatic (and does that person deserve death)?” At the rate things were going there at the end of last year, we were expecting a new gallery to open every ten minutes in 2013.
But so far this year—far as I can recall, anyway—we’ve only seen one new guy step up to the plate. To be fair, though, Odd City Entertainment didn’t just casually step up to any plate: they announced their presence by dropping a stunning Dazed and Confused print (created by none other than Chuck Sperry, Professional Poster God). And now—just a few weeks later—they’ve somehow managed to match that first print with a little help from Austin-based artist NE. Wanna see? Meet me after the jump.
What more do ya wanna know? You read the intro (I know: you didn’t read a word of the intro), right? Well, let’s see what the artist, NE, has to say about this piece’s creation:
“When I was asked to do a poster for Amityville Horror, I was somewhat hesitant. I know the obvious and even traditional way of depicting these movies has always been to predominately show the house as a living thing with glowing windows for eyes glaring back at the audience in a not-so-subtle way. I chose to approach the Dutch Colonial house in a more ambiguous way to show what had brought the Lutz family to live there in the first place. I wanted to show that the perceived promise of the American dream outweighed the ominous presence of the structure. To show this, I chose to depict that house as beautiful, an ideal, yet possessing and off-kilter quality. The font for the title reinforced this strange nature by recalling the European posters of the 60′s and the 70′s. Finally, the choice to make it literally a house on a hill was deliberate. After all, that is the view of it from the boat house.”
OK, the creative side has spoken. How about one of the guys that brought this thing together? What do you have to say for yourself, Odd City Enterainment founder and Chief Creative Director Roman Morales?
“It’s been an honor to work with NE on this piece. This is his first time working outside of the confines of New Flesh and his first time doing 24″x36″ printing via D&L. We’re both curious and excited about the process. Plus, I just loved NE’s take on the Amityville house. When we look at the art our artists create, we can’t help but look at it through a collector’s eyes. As a collector, this would be a must have for me. So, I guess you could say that along with the curiosity and excitement, there is a lot of pride in NE as well.”
He ain’t lying—this Amityville Horror print has to be the best such poster ever produced, no? The glow in the dark on the variant—which you’ll see momentarily—is awesome, but even without it the reg version is note-perfect. Enough yammering, let’s look at ‘em:
- The Amityville Horror by NE
- Regular Edition of 225
- Variant Edition (Glows-in-Dark) of 25 (!!!)
Pretty damn perfect, right? If you’re a fan of the Amityville…well, I don’t suppose anyone’s a fan of the “franchise”, but I’d consider myself a fan of the story behind the whole thing (speaking of which: if you’re a fan as well, check out My Amityville Horror via OnDemand, like, right now), and speaking as one of those types…I can’t imagine this print being done better. It focuses on precisely the right things, and—as an added Easter Egg for fans—our perspective while looking at the poster would put us in the notorious Amityville boathouse. Pardon my French, madame, but that’s fucking awesome.
Poster goes on sale on the 23rd via Odd City Entertainment. I advise that you get your ass to Mars early if you’re planning on snagging one of those variants: at only 25 copies available, that edition’s gonna go down faster than your sister in an Applebee’s bathroom. Follow Odd City Entertainment’s Twitter feed for the announcement of the prints going live, and then…well, we wish ya luck. In the meantime, if you’re an artist or gallery with artwork you’d like to see featured on Limited Paper (or if you’re just some lucky bastard who happened to overhear a bit of poster-related gossip while standing in the bushes outside Martin Ansin’s house) we wanna hear from you! Email Limited Paper directly at LimitedPaper@gmail.com, and be sure that you’re following us on Twitter via @LimitedPaper for ongoing commentary, news updates, giveaways, and more!