NEED FOR SPEED Getting Last-Minute 3D Post-Conversion

     February 4, 2014

need-for-speed-aaron-paul-slice

Well this is disheartening news.  Scott Waugh‘s Need for Speed, which looked like an entertaining, gritty, hardcore action film with an emphasis on practical stunts, is now getting a last-minute 3D post-conversion.  For those unfamiliar with the film, it chronicles a cross-country race against time as a blue-collar mechanic (Aaron Paul) who was framed for manslaughter by a wealthy, arrogant ex-NASCAR driver (Dominic Cooper) sets out for revenge in a high-stakes underground racing tournament.

Yesterday, Box Office Mojo tweeted ‘Need for Speed’ will now be released in 3D.  It’s unlikely the 3D post-conversion was always in the works since none of the marketing material, including this past Sunday’s Super Bowl spot, said the movie would be in 3D (something ads always seem proud to proclaim as if that’s still an exciting selling point).  There’s no word if Waugh will be overseeing the conversion.  Hit the jump for more.  Need for Speed opens March 14th.

With the exception of Gravity, it’s difficult to think of another film with a stellar 3D post-conversion.  At best, it’s unnecessary, and at worst, it’s a migraine-inducing eye-sore.  While the domestic demand for 3D has died down over the past couple of years, it’s currently fueling international sales, so we have to keep putting up with it.

However, the studio obviously knows this, so why are we only learning about this five weeks before the movie opens?  Clash of the Titans showed us what happens when you rush a conversion, and even if you make the argument that the technology and our ability to handle post-conversion 3D has advanced since then, I repeat: when was the last time you saw this handled well, especially so close to the release date?

The move for this late 3D post-conversion is disappointing, because the movie looked like it had potential.  Now, it looks like the studio is trying to inflate the opening weekend box office because they know that the picture’s quality isn’t enough to draw people into the theater.

need-for-speed-poster-aaron-paul

Tags

Around The Web

Latest News

Watch the First 10 Minutes of “The Death of SUPERMAN LIVES; What Happened?”

'The Death of "Superman Lives"; What Happened?' will be available July 9th.

Box Office Update: INSIDE OUT Defeats JURASSIC WORLD Over July Fourth Holiday

Forget what we told you on Sunday. Actual box office receipts confirm that ‘Inside Out’ beat ‘Jurassic World’ over the three-day holiday weekend.

Don’t Expect a New Trailer at the STAR WARS: THE FORCE AWAKENS Comic-Con Panel

J.J. Abrams and Lucasfilm are keeping a tight lid on the mystery box, and that's OK.

Comic-Con 2015: Survival Guide for First-Time Attendees

Comic-Con is a madhouse; Matt explains how to make your way through the asylum.

HUNGER GAMES Cast Dons War Paint in New MOCKINGJAY – PART 2 Posters

The final battle approaches.

New SOUTHPAW Clip: Rachel McAdams Fights for Family over Boxing

Antoine Fuqua's latest is due in theaters on July 24th.

GHOSTBUSTERS Reboot Adds Michael K. Williams and Andy Garcia

Williams is also in talks for a major role in 'Assassin's Creed'.

SANJAY’S SUPER TEAM Images Reveal Pixar’s Next Short Film

The Hindu-influenced story and animation could pull Pixar out of its short film funk.

Tyler Posey on TEEN WOLF’s Goriest Season Yet, His Desire to Direct, and More

The actor teases what's to come in Season 5 of the MTV series.

X-MEN: APOCALYPSE Will Be “The True Birth of the X-Men”

Bryan Singer says the next ‘X-Men’ movie will be a “kind of conclusion” for the long-running franchise.

Page 1 of 4,02912345...102030...Last »