Continuing to make themselves the dominant force in streaming etnertainment to users, Netflix, Warner Bros. Television Group and CBS Corporation have just signed a four-year deal that will bring all prior seasons of The CW’s current scripted series and future shows to Netflix. That means all previous programming, and anything between now and the 2014-2015 season will be made available to watch instantly by Netflix users. The deal includes all drama series on the network’s 2011 schedule like Ringer, Hart of Dixie, The Secret Circle, The Vampire Diaries, Gossip Girl, 90210, Supernatrual, Nikita and One Tree Hill.
All the previous season of The Vampire Diaries, Gossip Girl, One Tree Hill and Nikita will be available on October 15th while episodes of Supernatural and 90210 won’t arrive until January 2012. As for all the episodes airing on The CW this season, they will be made available in the fall of 2012, before the next season starts. However, any new series that appear on The CW after this point, will be made available through a commensurate window during that current season. Good news for anyone who likes them some programming from The CW and those who are eager to see Netflix continue to dominate the online entertainment market. Read the entire press release after the jump.
WARNER BROS. TELEVISION GROUP AND CBS CORPORATION SIGN MULTI-YEAR OUTPUT DEAL WITH NETFLIX FOR CW NETWORK PROGRAMMING
Netflix Will Be The Only Online Destination Where Viewers Can Instantly Watch Complete Prior Seasons of The CW’s Current Scripted Series and Future Shows
CBS Corporation and Warner Bros. Television Group announced today a licensing agreement with Netflix [Nasdaq: NFLX] allowing U.S. members of Netflix to instantly watch previous seasons of scripted series that air on The CW from its current schedule through the 2014-15 season.
As part of this four-year output deal, Netflix has licensed the rights to stream more than 700 hours of previous-season episodes of The CW’s young-skewing dramas as well as future programs. These rights extend for four years after each series, current or future, ends its broadcast run on the network. The CW content can also be made available via traditional syndication windows, electronic sell-through services and, on a partial-season basis, through authenticated cable providers.
Programming available to Netflix members will include the eight dramas on The CW’s Fall 2011 schedule, including new series “Ringer,” “Hart of Dixie” and “The Secret Circle;” returning hits “The Vampire Diaries,” “Gossip Girl,” “90210,” “Supernatural,” “Nikita” and mid-season series, “One Tree Hill.”
Previous seasons of “The Vampire Diaries,” “Gossip Girl,” “One Tree Hill” and “Nikita” will be available to watch instantly on October 15, with previous seasons of “Supernatural” and “90210” beginning in January 2012. Episodes of all scripted series airing on The CW this broadcast season will premiere for Netflix members in Fall 2012. In addition, all episodes of future scripted series appearing on The CW through the 2014-15 season will be available to stream from Netflix through a commensurate window.
With this agreement, Netflix members can catch up on prior seasons of the network’s addictive serialized dramas streaming from Netflix as well as watch new episodes on The CW during their in-season broadcast.
“This is a forward-thinking agreement for a network whose programming occupies a unique space in the content marketplace,” said Leslie Moonves, President & Chief Executive Officer, CBS Corporation. “It is a model that opens a new door for The CW programming to expand its audience reach through the terrific Netflix service, and creates a brand-new window for CBS and Warner Bros. to be paid for the content we supply the network. It also further illustrates how new distribution systems are providing premium content suppliers with additive revenue streams while still preserving traditional monetization windows.”
“This proves once again the overriding importance of content in our business, while showing how emerging platforms such as Netflix are adding value to the traditional TV ecosystem,” said Barry Meyer, Chairman & CEO, Warner Bros. “And to open a new window like this for our television product strengthens the increasing value of our powerful, deep and growing portfolio.”
“We have long admired the CW’s ability to connect so passionately and directly with a very important and difficult to reach demographic,” said Ted Sarandos, Chief Content Officer at Netflix. “This is programming for the on-demand generation and we hope this agreement deepens the relationships viewers already have with these powerful entertainment brands.”
“This agreement is a clear example of why content creators and providers can and will grow stronger through technology partnerships tailored to the consumer,” said Bruce Rosenblum, President, Warner Bros. Television Group and Office of the President. “It extends our traditional syndication windows with a strong, additive revenue play perfect for serialized dramas, and portends even greater growth opportunities for our studio as we continue to explore and define the marketplace.”
“This deal works across multiple levels for us,” said Mark Pedowitz, President, The CW. “Not only will we be able to recruit new viewers for our shows through the powerful reach of Netflix, but it also makes The CW an even more attractive option to the creative community.”