Time to show off your best Care Bear Stare! Boomerang, a premium subscription streaming service, announced today they will unlock the imagination of the next generation of Care Bears fans as the official domestic home and world premiere destination for Care Bears: Unlock the Magic, a brand new 2D animated series from Cloudco Entertainment. Currently in production, Care Bears: Unlock the Magic boasts an initial order consisting of 48 11-minute regular episodes, two 22-minute specials and 20 20-second shorts designed to highlight individual bears.

A current take on The Care Bears that also plays homage to iconic brand elements like “The Care Bear Stare,” Care Bears: Unlock the Magic sends the Care Bears on the road for the first time, exploring wonderful, never-before-seen areas surrounding Care-a-lot called “The Silver Lining.” And as a result, the bears will get to meet new creatures--one of whom you can meet below--and employ their powers and wits like never before.

A return to 2D animation alongside a new TV series concept and look for the Care Bears has been a top priority for Cloudco Entertainment. “We swung for the fences to give the bears the best and most compelling storytelling, animation and broadcaster home,” said Cloudco Entertainment President Sean Gorman. “I am super-proud of the result and thank our own internal team as well as our production partners for their immeasurable hard work and support.”

Boomerang and Cloudco will offer fans several exciting opportunities to engage and share the Care Bears magic. Beginning this month, Boomerang social channels will reveal the new look of the “lead” Unlock the Magic characters, offer social moments to show their fandom and shine a light on the lovable, huggable Care Bear life. Additionally, as part of the national promotional campaign, Boomerang television network will showcase select Care Bears: Unlock the Magic episodes for a limited time in the months following their Boomerang streaming service world premiere. Stay tuned for more!