If you need an example of how smart marketing can turn around naysayers on a film, look no further than Joe Johnston’s “The Wolfman”. After the bad buzz generated by the switch in directors from Mark Romanek (“One Hour Photo”) to Joe Johnston (“Hidalgo”) coupled with constant kicks in the release date (the film was first intended to open on November 12, 2008) “The Wolfman” will finally hit theaters on February 12, 2009. Coupled with its most recent and most awesome trailer, “The Wolfman” is back on people’s radars and it’s looking to compete next Valentine’s Day.
The new poster for the film shows just how ballsy the marketing for this film is willing to go. The Wolfman isn’t even in the poster but it’s obvious that Emily Blunt’s character is freaking out and with good reason. She’s in a movie called “The Wolfman.” I think the marketing will payoff as couples could go see this instead of the weekend’s rom-com anthology “Valentine’s Day” (or they might choose the gay Sundance sensation, “I Love You, Phillip Morris” starring Jim Carrey and Ewan McGregor). Hit the jump to see the poster and strongly consider putting it on your wall.
Click here to see the full-sized image.