Watch: Nike’s ‘Back to the Future’-Style Self-Lacing Sneakers Get Futuristic Promo

     March 16, 2016

back-to-the-future-nike-michael-j-fox-sliceIf you’ve been wondering when technology will finally catch up to Back to the Future II and we can finally have our own pairs of self-lacing sneakers, the answer is, soon. Nike has been developing their own version of the famous footwear from the Robert Zemeckis film, and the brand released a promo for its Nike HyperAdapt 1.0 model. Though, it doesn’t look like the grey high-tops.

In 2011, Nike teamed up with Michael J. Fox and his Parkinson’s research foundation to auction off Nike MAGs, and the actor ended up getting his own pair after the charity raised $4.7 million. Fox also took to Twitter and revealed that those models are “coming spring 2016.” While there’s still no advertised price point on Nike’s own innovation yet, you can see them in action in the promo below.


Tiffany Beers, senior innovator of NIKE, Inc., explained in a statement on Nike.com:

When you step in, your heel will hit a sensor and the system will automatically tighten. Then there are two buttons on the side to tighten and loosen. You can adjust it until it’s perfect…It is amazing to consider a shoe that senses what the body needs in real-time. That eliminates a multitude of distractions, including mental attrition, and thus truly benefits performance.

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Image via Nike

Beers also teased of potential improvements for future shoe models:

Wouldn’t it be great if a shoe, in the future, could sense when you needed to have it tighter or looser? Could it take you even tighter than you’d normally go if it senses you really need extra snugness in a quick maneuver? That’s where we’re headed. In the future, product will come alive.


The Nike HyperAdapt 1.0 will be available in the general time frame of “holiday 2016,” and only Nike+ members will be able to purchase them. Go to Nike.com to find out how to become a Nike+ member.

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