The first trailer is now available for director Pablo Larrain’s No, a drama centering on the marketing campaign to defeat Chile’s army general and dictator Augusto Pinochet from retaining power in the country’s 1988 referendum. The simple yet strong title comes from the referendum’s choice: “Yes” to retain Pinochet, “No” to boot him out in favor of democracy. Gael Garcia Bernal (The Motorcycle Diaries) plays the advertising executive Rene Saavedra, who used commercial marketing techniques to effectively communicate a political message and provide voters with a counterpoint to official campaign for Pinochet’s retention.
No opens on February 15, 2013. Hit the jump to watch the new trailer.
Watch the first trailer for No below (via Yahoo!):
When Chilean military dictator Augusto Pinochet calls for a referendum to decide his permanence in power, the opposition persuades a young advertising executive to head its campaign. With limited resources and under scrutiny, he conceives a plan to win the election.
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