Own the 1966 Dodge Coronet From the Coen Brothers A SERIOUS MAN

     February 19, 2010

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If you’re a fan of the Coen Brothers and have always wanted to own a prop from one of their movies…how about the 1966 Dodge Coronet used in A Serious Man.  The reason it’s going on the auction block is to raise funds for The Children’s Charity of Southern California.  Along with the car – which will be live at www.eBay.com/varietyskids, starting Monday, February 22, 2010 – the auction has other items up for grabs.  So if you’d like to support a good cause, check out the link.  Hit the jump for the press release:

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Film fans and car aficionados will have the chance to own a unique piece of movie memorabilia from one of the Best Picture nominees when Variety – The Children’s Charity of Southern California next week begins hosting the online auction of the 1966 Dodge Coronet used in Focus Features and Working Title Films’ A Serious Man. The film is nominated for two Academy Awards, including Best Picture and Original Screenplay (Joel & Ethan Coen). The auction will be live at www.eBay.com/varietyskids, starting Monday, February 22, 2010 and end Thursday, March 4, 2010 – right before the Oscars. Proceeds from the auction will go to help inspire hope, enrich lives and build a better future for the children in need in Southern California.

The auction will give collectors the chance to bid on the vintage vehicle seen on-screen as the car owned and driven by lead character Larry Gopnik (Michael Stuhlbarg) in A Serious Man. The film takes place in the Midwest, in 1967. Weeks before the start of production, the production began scouring local antique car shows in search of the right vehicles for the characters to drive. The car that writer/directors Joel & Ethan Coen settled on for Larry Gopnik was a 1966 Dodge Coronet, a midsized car that Chrysler introduced in the ’50s and then again in the mid-’60s.

Minnesota’s famed destination point, the Mall of America, will be displaying the Dodge Coronet during the auction. The car’s estimated value is north of $20,000, though the opening bid platform will be lower.

Focus Features CEO James Schamus commented, “Joel & Ethan Coen’s Oscar-nominated A Serious Man has been embraced as an instant classic. We’re delighted that a serious collector will have the opportunity to buy one of the film’s classic cars and that children in need will benefit from the excitement of the Oscars and the online auction.”

Alan Davy, President of Variety – The Children’s Charity of Southern California, said, “Our charity is once again excited to partner with Focus Features in a unique fund-raising event to benefit in need children.”

Variety – The Children’s Charity of Southern California was founded in 1941 as a nonprofit organization with the express mission to provide life-saving and life-enriching assistance to children with special needs in the region. Last year, in addition to its commitment to the capital campaign fund for a new Variety Boys and Girls Club, Variety Tent 25 distributed 65 grants, totaling more than half a million dollars to local organizations who serve children in Southern California. These funds support a full range

of services encompassing medical, health, recreational, and social services; and provide a wide array of therapeutic, literacy, and mental health programs not traditionally funded by other private or public sources.

In November 2005, the charity launched www.ebay.com/varietyskids and has since raised over $850,000 by auctioning off unique Hollywood items, including tickets to the premiere of Jonas Brothers: The 3D Concert Experience; the iconic shirts worn by the stars of Focus’ Academy Award-winning Brokeback Mountain; and signed movie memorabilia. Most recently, in auctions with www.clothesoffourback.org, the charity benefitted from sales of the famed green dress worn by Keira Knightley in Focus and Working Title’s Atonement; and of the suit worn by Sean Penn in his Academy Award-winning portrayal of real-life hero Harvey Milk in Focus’ Milk. Proceeds from the auctions go directly to helping children in the Southern California community.

Focus Features (www.filminfocus.com) is a singular global company, dedicated to producing, acquiring, financing, selling, and distributing original and daring films from emerging and established filmmakers – films that challenge mainstream moviegoers to embrace and enjoy voices and visions from around the world. The company’s flexible and nuanced approach to distribution allows it to support a wide range of films. It operates as Focus Features domestically, and as Focus Features International overseas.

Domestically, the Focus Features slate includes Greenberg, from writer/director Noah Baumbach and starring Ben Stiller; the unique nonfiction feature Babies, directed by Thomas Balmès; Anton Corbijn’s suspense thriller The American, starring George Clooney; Academy Award winner Kevin Macdonald’s Roman epic adventure The Eagle of the Ninth, starring Channing Tatum, Jamie Bell, Donald Sutherland, and Mark Strong; writer/directors Anna Boden and Ryan Fleck’s It’s Kind of a Funny Story; Academy Award-winning writer/director Sofia Coppola’s Somewhere; and Lisa Cholodenko’s The Kids Are All Right, starring Julianne Moore, Annette Bening, and Mark Ruffalo.

Focus Features and Focus Features International are part of NBC Universal, one of the world’s leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience. Formed in May 2004 through the combining of NBC and Vivendi Universal Entertainment, NBC Universal owns and operates a valuable portfolio of news and entertainment networks, a premier motion picture company, significant television production operations, a leading television stations group, and world-renowned theme parks. NBC Universal is 80% owned by General Electric and 20% owned by Vivendi.

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