The original Daily Show wasn’t very good, but it had a joke I’ll never forget: “The Super Bowl is two hours of commercials occasionally interrupted by football.” Even people who don’t care about football tune in to see the commercials, and the cost of airtime grows every year. Plenty of studios will be paying to get TV spots in front of the year’s biggest audience. We know that Fast & Furious 6 will be premiering its first trailer during the Super Bowl, and now Disney has released a sneak peek at what they have in store for Oz the Great and Powerful. Hopefully, it’s better than what Disney did last year with John Carter where they just stuffed the movie inside the film’s title. That’s how you throw away $2 million on a TV spot.
Hit the jump to check out the teaser, and come back Thursday when we’ll be posting Steve’s visit to the set along with interviews with director Sam Raimi and the cast. The film stars James Franco, Michelle Williams, Mila Kunis, and Rachel Weisz. Oz the Great and Powerful opens in 3D on March 8th.
Here’s the official synopsis for Oz the Great and Powerful:
Disney’s fantastical adventure “Oz The Great and Powerful,” directed by Sam Raimi, imagines the origins of L. Frank Baum’s beloved wizard character. When Oscar Diggs (James Franco), a small-time circus magician with dubious ethics, is hurled away from dusty Kansas to the vibrant Land of Oz, he thinks he’s hit the jackpot—fame and fortune are his for the taking—that is until he meets three witches, Theodora (Mila Kunis), Evanora (Rachel Weisz) and Glinda (Michelle Williams), who are not convinced he is the great wizard everyone’s been expecting. Reluctantly drawn into the epic problems facing the Land of Oz and its inhabitants, Oscar must find out who is good and who is evil before it is too late. Putting his magical arts to use through illusion, ingenuity—and even a bit of wizardry—Oscar transforms himself not only into the great wizard but into a better man as well.
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