Special Edition Posters for PACIFIC RIM in IMAX and Alamo Drafthouse Screenings of THE HEAT

by     Posted 303 days ago

pacific-rim-heat-mondo-poster

If you can’t wait to see Pacific Rim and/or The Heat, and have to be at a midnight screening, there might be a special edition poster in your future.  For those catching an IMAX screening of Pacific Rim on opening weekend, you’ll receive a special edition poster by Sergio Grisanti (while supplies last).  Director Guillermo del Toro says of the piece, “Sergio loves his Kaijus and his Mecha, and it shows. The poster, like my film, is a tribute to well-loved things.”  As for The Heat, if you live near an Alamo Drafthouse, you should probably go to the 10pm screening on Thursday night.  Present your 10pm ticket at 8pm on June 27th at participating locations, and you’ll receive Mondo’s amazing 80s-style poster by Tom “The Dude Designs” Hodge (again, while supplies last).  This is one of those posters you wish was the official artwork rather than something only available to Drafthouse patrons.

Hit the jump to check out both posters.  The Heat opens Thursday night at participating locations and goes wide on Friday.  Pacific Rim opens in 2D, 3D, and IMAX 3D on July 12th.

Via Total Film:

pacific-rim-imax-midnight-poster

Here’s del Toro’s full statement about the poster:

“I am thrilled to introduce Sergio Grisanti to the world. For years he has been a highly respected commercial artist. When I was first exposed to his art for Pacific Rim I knew instantly that he was a powerhouse of talent. He created the Jaeger posters/card art we used at Wondercon. Without any hesitation I asked him to create this new IMAX FANFIX art. Look at it closely – with a magnifying glass! So much going on! Such power! Such beauty! Sergio loves his Kaijus and his Mecha, and it shows. The poster, like my film, is a tribute to well-loved things. I wish all the fans the best time at the first IMAX screenings of Pacific Rim. Enjoy!”

Via Mondo:

the-heat-mondo-poster

Here’s the press release:

MONDO BRINGS “THE HEAT” TO THE

ALAMO DRAFTHOUSE

Collectible poster will be available for free at participating

Alamo Drafthouse locations while supplies last

Austin, TX– Monday, June 24, 2013 — Mondo is excited to unveil a collectible full size poster for The Heat from artist The Dude Designs. The explosive piece of art will be available for free at 10pm opening night showtimes of The Heat on June 27 at Alamo Drafthouse theaters across the country, while supplies last*.  From director Paul Feig (Bridesmaids), The Heat stars Sandra Bullock and Melissa McCarthy.

“I am a huge fan of the work Mondo does so I was really pushing for them to do a poster for The Heat,” says Feig. “When they sent me their take I cracked up as they really nailed it.”

“Everything Paul Feig touches is amazing, so we were incredibly excited when he reached out to us and asked us if we wanted to do a poster for The Heat. After watching an early screening of it, we were sold on the movie’s hilarity and this poster is the direct result,” said Mondo Creative Director Justin Ishmael.

Commenting on the inspiration for the artwork, Tom ‘The Dude Designs’ Hodge said, “The Heat poster was an exciting design to take on. Galvanized by the awesome power of VHS cover art I set to work creating the ultimate 80s action buddy cop visual, drawing out the humor in an explosion of over the top action.”

Uptight FBI Special Agent Sarah Ashburn (Sandra Bullock) and foul-mouthed Boston cop Shannon Mullins (Melissa McCarthy) couldn’t be more incompatible. But when they join forces to bring down a ruthless drug lord, they become the last thing anyone expected: buddies.

*Look closely for a special Paul Feig cameo in the art!

Participating Alamo Drafthouse markets include:

*Posters will be available at each location and can be redeemed beginning at 8pm on Thursday, June 27 for attendees of the 10pm showtimes only.  Attendees must present their 10pm showtime ticket for The Heat to redeem a poster. Purchase of a ticket does not guarantee a poster and will be given out first come, first served while supplies last.




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  • Redjester

    Who in their right mind would purchase an overpriced “The Heat” poster? Makes me think the poster was probably commissioned by the studio as a form of publicity and advertising.

    The Pacific Rim poster is pretty damn cool though.

    Still feel like the film is going to absolutely bomb. For one, the trailers should put more emphasis on the fact that it is an original story by as well as directed by Del Toro.
    Second, after the lackluster Battleship and Transformers films, most people won’t purchase a ticket to the Pacific Rim no matter how cool the trailer looks.

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