There’s about to be a pretty excruciating lull in Sunday television programming when True Detective concludes this weekend, but after the month-long wait is up, we’ll have new episodes of Game of Thrones, Veep, and Mad Men to pore over. AMC is gearing up its campaign for the latter, which kicks off the first half of its final season on April 13th. The first teaser trailer for season seven part one—or “The Beginning” as it’s titled—has landed online, and it’s unsurprisingly enigmatic. We see Jon Hamm’s Don Draper getting off of a plane, and given where Draper ended up at the end of last season, there’s absolutely no telling where we’ll find the character when the show returns. I’m still a bit irked that AMC is dividing the final season into two halves of seven episodes each, but I’m nevertheless looking forward to seeing how creator Matthew Weiner decides to close out the story of Don Draper.
Hit the jump to watch the teaser trailer. Mad Men returns for the first half of season seven on AMC Sunday, April 13th followed by the second half in spring 2015. [Update: We've also added the psychedelic poster for the new season after the jump.]