Walt Disney has released a new extended Mad Hatter (Johnny Depp) featurette for Alice in Wonderland. While the movie is about Alice and her adventures, based on all the trailers and commercials featuring Johnny Depp as the Mad Hatter, I think most people think the film is all about his character. If he ends up being just a supporting player, moviegoers might be pretty angry….unless the film is awesome.
In a little over a week is the big Los Angeles press junket for Alice, so you can expect mini reviews to hit Twitter and Facebook after the junket screening. While you wait for that…hit the jump to watch the new featurette.
During tonight’s Super Bowl, a bunch of commercials for upcoming movies were shown. In case you missed the game, they showed ads for Ridley Scott’s Robin Hood, Joe Johnston’s The Wolfman, Tim Burton’s Alice in Wonderland, Martin Scorsese’s Shutter Island, Mike Newell’s Prince of Persia: The Sands of Time, The Crazies, Antoine Fuqua’s Brooklyn’s Finest, and M. Night Shyamalan’s The Last Airbender. If you missed the game or just want to rewatch the ads, they’re all after the jump, along with the synopses.
Sure, we know how weird and wild the human characters look in Tim Burton’s Alice in Wonderland (which is really an unofficial sequel to Lewis Caroll’s classic book), but have you seen the CG creations! Well, you have if you’ve seen any of the trailers or commercials, but now they’re getting their own posters as MTV has debuted one-sheets for the Cheshire Cat (voiced by Stephen Fry) and the White Rabbit (voiced by Michael Sheen).
As for the human characters, the film stars Mia Wasikowska, Helena Bonham Carter, Anne Hathaway, and Johnny Depp. Hit the jump to check out the posters along with the official synopsis. Alice in Wonderland hits theaters in 3D and IMAX 3D on March 5th.
According to their website, FIVE33 is a creative communications agency known for its groundbreaking international campaigns. On the site, they list Walt Disney’s A Christmas Carol and Alice in Wonderland as two campaigns they’ve worked on. So it should come as no surprise that they’ve teamed up with Disney again for Tron Legacy and created a Light Cycle installation that will be traveling around the world to help promote the film.
If you were lucky enough to see the Tron Legacy Comic-Con viral event last summer, the display reminds me of that set-up – minus Flynn’s Arcade. Hit the jump to check out what might be at your local mall in the coming months. It’s extremely cool.
UPDATE - Sorry to say, the video is now gone from the internet. Sorry if you missed it but the installation will be on display soon
Walt Disney has sent over a new image of Anne Hathaway as the White Queen in Tim Burton’s Alice in Wonderland. They’ve also included a Q&A with the actress. While you’re going to get vanilla answers to every question, if you’re really looking forward to Alice in Wonderland, you might enjoy the interview. Hit the jump to check it out:
Walt Disney has announced a plan to cross promote Tim Burton’s Alice in Wonderland on all the networks the company owns (ABC, ESPN and ABC Family). The plan is to show exclusive first look videos of the much anticipated film on January 31, and then unveil a huge Super-Bowl spot during the game on February 7. According to Disney, the 60-second custom spots will feature never before seen footage of the film that arrives on March 5.
“We wanted to kick off our television campaign for ‘Alice in Wonderland’ in a big way,” says David Singh, executive vice president of worldwide marketing for Walt Disney Studios Motion Pictures. “With Tim Burton at the helm and a cast that includes Johnny Depp, Anne Hathaway, Helena Bonham Carter and rising star Mia Wasikowska, the film already has a passionate following. Fans are eager to step into the incredible 3D Wonderland that Burton has created and get a glimpse at what he’s done with these brilliant characters, and we’re ready to give it to them.”
Hit the jump for a 15 second promo video for the cross network promotion, plus you can check out the first look schedule for all the networks:
Although I was just thoroughly creeped out by Johnny Depp’s take on Willy Wonka (and in none of the best ways), I’m still convinced from the footage we’ve seen so far that this time he’ll make the perfect Mad Hatter for Tim Burton’s twisted vision of Alice in Wonderland.
In this short production video from Disney, you get glimpses of the Mad Hatter in action, with the best bit I think being that signature laugh that gets quickly silenced by Helena Bonham Carter’s Red Queen.
Hit the jump to hear Depp talk about what seems like his 50th collaboration with Tim Burton, and hopefully their best one yet when it comes out March 5.
With Tim Burton’s Alice in Wonderland finally set to come out March 5 (that crazy Cheshire cat is already burned on my brain from the trailers alone), it seems he may already have his sights set on another Disney fairy tale – but, of course, from his own twisted viewpoint.
AICN is reporting he may – sort of – turn his attentions next to Sleeping Beauty, but instead of just putting his own dark touch on the original, he would transform it to be told from the viewpoint of Maleficent, the “mistress of all evil” who is the movie’s antagonist and would go on to appear in the Kingdom Hearts video game series and other Disney offerings. The movie would, in fact, be called Maleficent.
Personally, I think this sounds like great news, if it actually happens. When he coasts through by-the-numbers remakes like Planet of the Apes and Charlie and the Chocolate Factory, Burton seems as genuinely uninterested in making them as I was in watching them, but when he really bites into something classic and makes it his own, his movies can be a heck of a lot of fun. And it would certainly give Helena Bonham Carter something wild to play with. Hit the jump to find out what else Tim Burton has on his plate, and of course let us know if you think Maleficent the movie would be a good idea or not.
Walt Disney has released the soundtrack listing for Tim Burton’s Alice in Wonderland. While I don’t know how the music plays into the movie, it’s loaded with popular artists like Franz Ferdinand, Avril Lavigne, The All-American Rejects, Owl City, Mark Hoppus and Pete Wentz, Wolfmother, Robert Smith from The Cure and many others.
The album, which is being called Almost Alice, will be in stores in March 2nd, with a video for the soundtrack’s first single, “Alice (Underground)” by Avril Lavigne, due in early February. Hit the jump for the full track listing:
Until now, the only images we’ve seen from Tim Burton’s Alice in Wonderland have been posters. With a March 5th release looming, we finally get to see the first official production photo of Johnny Depp in his Mad Hatter make-up. The ominous image shows Depp in all his unsettling clownish glory complete with emerald eyes and flaming red hair. The scene is marked by dark clouds and what appears to be an out of focus army of medieval knights. If this weren’t a Burton movie, that may sound a little strange.
Hit the jump to see the new image.
With Super Bowl XLIV airing in a month (February 7, 2010), the list of advertisers who have bought spots has been revealed. While the country is still in a recession and some may think paying almost $3 million for 30 seconds of airtime is crazy, the fact is…you’re going to get around 100 million people watching your commercial, and that’s an enormous amount of eyeballs.
So to try and raise awareness for this year’s biggest movies, Universal, Paramount and Walt Disney have all bought TV spots. Universal and Disney have purchased one spot, while Paramount bought three. Universal will probably show Robin Hood or Wolfman, Walt Disney might go with Alice in Wonderland, Toy Story 3 or Prince of Persia, but you don’t have to wonder about Paramount, as they’ll be showing Shutter Island, Iron Man 2 and The Last Airbender during the first and second quarters. For fans of all these films, let’s hope some of these spots have new footage. (via adage.com)
A new UK trailer for Tim Burton’s Alice in Wonderland has just premiered and other than the intro, it’s mostly identical to the US trailer Disney released earlier today. However we do learn from this one is that Alice (Mia Wasikowska) escapes to Wonderland this second time to flee a marriage proposal, which leads me to believe there may be some slice-of-life element woven into the fantasy war epic. Once in Wonderland, Alice plans to end the reign of the Red Queen (Helena Bonham Carter). The film co-stars Johnny Depp, Anne Hathaway, and the voice talents of Stephen Fry, Crispin Glover, Michael Sheen, and Alan Rickman among others.
I’m a huge fan of Burton’s aesthetic, but the more and more footage we see of the actual film, the more I worry for it. Here we get a feel for the hand-to-hand combat, which, cool though it is, reminds me of Narnia or The Lord of the Rings. This isn’t a bad take, per se, it’s just not exactly what I expect when I go to visit Wonderland, and I don’t think I’m alone.
Judge for yourself after the jump. Alice in Wonderland hits theaters on March 5, 2010.
Disney has released a new trailer for Tim Burton’s Alice in Wonderland and you can check it out after the jump. While the teaser trailer for Alice looked cool, this new trailer is definitely going to wow you with some pretty incredible visuals. In fact, with this trailer, we’re finally getting a real taste of the movie and in my opinion…it looks like the perfect marriage between story and visuals. Because if there was ever a place that Tim Burton was meant to bring to life, it’s the magical world of Wonderland. Also, the way he’s making the film, with a mixture of live action, animation and CGI, I think it’s going to be amazing. Check out the trailer and judge it for yourself:
I didn’t care for the first poster of the Alice in Wonderland triptych, I thought the second one was rather good, and now that the third one is online and the triptych is complete, all I can say is, “Huzzah?” It was an interesting use of Facebook to bring fans into the marketing campaign while simultaneously getting them hooked on the film’s updates via the social networking site. But as for the final product of these three posters, they don’t really sway me one way or the other. And while I understand that they need Johnny Depp to sell the money, it gets on my nerves that he’s the only actor in this triptych twice, he holds the center poster, and only his name gets to be on a poster. I don’t remember much about Alice in Wonderland so if the Mad Hatter is actually the main character, I retract my previous statements.
Hit the jump to see Depp’s poster and what all three look like when you put them together. Alice in Wonderland hits theaters on March 5, 2010
Kick-Ass and Alice in Wonderland both have new posters online today. The one for Kick-Ass continues the theme of how Lionsgate is selling the film: This isn’t a superhero parody but just because it’s set in the real world, doesn’t mean it can’t have a comic book flavor. It works for me, but I’m aching to get a red-band trailer so I can get a sense of whatever folks saw at Comic-Con that caused them to go insane.
The new poster for Alice in Wonderland is the second part of the triptych after the release of the first piece of on Monday. I misunderstood the concept and thought Monday’s poster was stand alone because it looked awful. Knowing that it was part of a set of three wasn’t any better but it at least explained why Alice (Mia Wasikowska) or The Mad Hatter (Johnny Depp) weren’t present in the design. But now Part 2 has arrived. It looks great and it would even if it weren’t part of a triptych. Alice is centered in the frame, the trees are closing in on her, and you have The Mad Hatter deep in the background where he can’t steal the spotlight. That’s my big fear: with a name as big as Johnny Depp, they’re going to make this The Mad Hatter in Wonderland. Of course, we have yet to see part three and we won’t until the new poster has 9,000 likes on Facebook. Hit the jump to see both of the new posters.