With Pixar’s newest film “Up” hitting theaters May 29th, the Disney promotional machine has started ramping up awareness by releasing two new videos. The first is called ‘Up – Pixar’s first 3-D movie’ and the second is a two minute clip from the film called ‘need any assistance’.
The first video does a great job explaining how Pixar is going to use 3-D to amplify the story and not use it as a gimmick, and the second video shows exactly who Carl is (the protagonist in the film) and it also introduces the kid that travels with Carl to South America. What’s also great about the second clip is that it’s two minutes of the film.
For more info on “Up”, I suggest watching the video blog I did with Peter from Slashfilm after we watched the first 45 minutes of the film.
Here’s the synopsis and the videos:
UP, a comedy adventure in which 78-year-old Carl Fredricksen fulfils his dream of a great adventure when he ties thousands of balloons to his house and flies away to the wilds of South America, only to discover that he has brought with him his biggest nightmare, a 9-year-old Wilderness Explorer stowaway.