Here are some new posters for you to check out from some wildly different movies. First up is Priest, starring Paul Bettany as the eponymous futuristic vampire hunter (though the poster looks more like a blend of Blade Runner and NBC’s The Cape.) Next is Morgan Spurlock’s (Super Size Me) new documentary POM Wonderful Presents: The Greatest Movie Ever Sold. The film explores product placement and advertising within movies and the poster gets that message across in a unique way. Finally, The Innkeepers is a horror thriller about the last two employees at a haunted hotel that is going out of business. It’s got a cool 80’s look to it and immediately made me think of The NeverEnding Story and The Goonies. Hit the jump to check out the posters.
Set for release in spring 2011, this Screen Gems thriller is a post-apocalyptic sci-fi ride, set in an alternate world – one ravaged by centuries of war between man and vampires. The story revolves around a legendary Warrior Priest from the last Vampire War who now lives in obscurity among the other downtrodden human inhabitants in walled-in dystopian cities ruled by the Church. When his niece is abducted by a murderous pack of vampires, Priest breaks his sacred vows to venture out on a quest to find her before they turn her into one of them. He is joined on his crusade by his niece’s boyfriend, a trigger-fingered young wasteland sheriff, and a former Warrior Priestess who possesses otherworldly fighting skills. Directed by Scott Charles Stewart and written by Cory Goodman along with Min-Woo Hyung from the graphic novel series “Priest”, PRIEST stars Paul Bettany, Karl Urban, Cam Gigandet, Maggie Q, Lily Collins, Brad Dourif, Stephen Moyer, and Christopher Plummer.
Filmmaker Morgan Spurlock explores the world of product placement, marketing and advertising in POM Wonderful Presents: THE GREATEST MOVIE EVER SOLD, a film that was fully financed through product placement from various brands, all of which are integrated transparently into the film.
While using brands in film promotion is not new for Hollywood, it certainly is new territory for the documentary format. Spurlock exploits the phenomenon to new heights, with everything from branded pizza boxes and in-flight film promotions to branded-everything in-film.
POM Wonderful Presents: THE GREATEST MOVIE EVER SOLD unmasks the marketing process to bring audiences behind closed doors directly into the pitch meetings and marketing presentations which ultimately inform our everyday entertainment decisions. Sponsors were provided with brand category exclusivity. Each of the brands represented in the film have sponsorship arrangements with Spurlock, placing him front and center in their brand campaigns and advertisements, both on and off-line. Partners have the unique right to promote themselves in association with Spurlock and the film as “The Greatest.” The agreements also stipulate that Spurlock maintains creative control of the film’s content and final edit.
Hotel clerks by day, amateur ghost hunters by night, the last two employees of the historic Yankee Pedlar Inn set out to prove that their place of business is as haunted as its reputation. Cast: Sara Paxton, Pat Healy, Kelly McGillis.