PROMETHEUS Viral Campaign Continues with New Video and Website

by     Posted 2 years, 140 days ago

Guy-Pearce-as-Peter-Weyland-Prometheus-slice

Prometheus may have already hit theaters (to a $50 million opening), but the film’s intriguing viral campaign continues onward.  If you’re wondering what’s left to uncover (other than trying to make sense of the film’s various inconsistencies), hit the jump for a new video, book cover, and more.

If you stayed after the credits, you saw a link to a new website: “What Is 10.11.12?“  The page features a giant book bearing the words “What is great in man is that he is a bridge not an end,” from Friedrich Nietzsche‘s philosophical tome Thus Spoke Zarathustra.  The page includes this excerpt from Wikipedia:

Thus Spoke Zarathustra: A Book for All and None is a philosophical novel by German philosopher Friedrich Nietzsche, composed in four parts between 1883 and 1885. Much of the work deals with ideas such as the “eternal recurrence of the same”, the parable on the “death of God”, and the “prophecy” of the Übermensch, which were first introduced in The Gay Science.

Nietzche will finally rest easy knowing that his work is being put to work as a marketing device.

That marketing continues with a look Peter Weyland (Guy Pearce) apparently amping himself up for his TED talk by saying “I am a law only for my kind, I am no law for all.”

None of this directly answers the question “What Is 10.11.12?” but my instinct tells me it’s for the release date for the Prometheus Blu-ray/DVD even though the date lands on a Thursday.  The Playlist speculates that it could be a re-release of Alien, which would be so much cooler.

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  • S Doria

    Whew! Nietzsche reference! But, he probably would like being used as a marketing devise, it gains him attention. Just ask Wagner or read the letters he wrote to his coveted sister.

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  • David

    According to weylandindustries.com/timeline October 11th, 2012 was the date that “Weyland Corporation is recognized as a legal entity and corporation under United States law and receives their Certificate of Incorporation from the Companies House in the United Kingdom. Due to the combined value of Sir Peter Weyland’s various patents and patent-pendings, the company incorporates with a higher fair market valuation than any other company in history.” Weird.

  • murphyslaw

    The TED talk video and this one showcase some great acting for Pearce, it’s unfortunate that he was wasted with overdone, poorly executed make-up. I was really hoping we’d get to see young Peter Weyland in the actual movie, instead of just the dying old man.

  • RIC

    “If you’re wondering what’s left to uncover (other than trying to make sense of the film’s various inconsistencies)”…

    Can someone please enlighten me? I’m not saying there are none but I didn’t catch any big ones.

  • Singularity

    Goldberg, I’m not sure you can be so cavalier about Prometheus being inconsistent. Much of the perceived inconsistency has already been debunked on the internets as being a lack of careful viewing.

    But if you would like to write more about what you see as the inconsistencies of Prometheus, rather than simply being trendy, I would welcome reading it.

    • derek

      Exactly, people always blame the movie before themselves. I’m just glad the top critics gave it high scores. Ebert and Roeper both gave it 4 stars and they know sci-fi.

      • Tim

        So you enjoyed KNOWING then?

    • Tim

      So you don’t care that this movie featured a “scientist” that got lost in a cave he was mapping, whilst still having the map attached to his arm. Not only that but he has a radio. They all did. If I got lost on an alien planet, you bet your sweet ass I would do whatever j could to survive.

      The more I think about this movie, the more pissed off I get. It’s filled with stupid characters doing stupid things.

      • Nick

        If you want to let 2 characters that were in the movie for a grand total of about 10 minutes ruin the movie for you, go right ahead, I pity you.

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  • Nick

    I agree with Singularity. The movie is very complicated and has a lot of nuances that I think most people missed in theaters. This has led to a lot of accusations over plot holes and perceived inconsistencies that just arent there. It’s a shame really, because some of the biggest offenders in this department have been “film critics.”

    • RIC

      Can someone please elaborate? What were these inconsistencies in the plot? Which of these were debunked and how so?

    • Crimson

      One plot hole what I could not get my head was how an advanced science ship like the promethues had to have Holloway looking out the window directing them on the best place to land. Think about it for a moment the ship decends on to a Alien planet but incredible ends up at the flying right next to the place they wanted to get to by having a crew member look out of a window. What are the chances of that happening without the use of probes and scanning of the planet.

    • Crimson

      One plot hole what I could not get my head was how an advanced science ship like the promethues had to have Holloway looking out the window directing them on the best place to land. Think about it for a moment the ship decends on to a Alien planet but incredible ends up at the flying right next to the place they wanted to get to by having a crew member look out of a window. What are the chances of that happening without the use of probes and scanning of the planet?

      • Nick

        This is not really a plot hole. it is more of a tired hollywood convention, where the heroes are always coincidentally placed just where they need to be. The man is also an archaeologist and would be most placed to make that kind of judgement. That was not how the crew intended on finding the correct location. They were looking for a landing spot where they could scan the planet, when he saw the rock that could not be natural.

        Yes it is very convenient that is where they entered the planets atmosphere, but by no means is it a plot hole. It is a time saver, nothing more.

      • Mike

        They could have landed Prometheus at any number of sites and found the exact same thing; as mentioned in the movie, there was a vast number of the same ships scattered about the planet – one of which Dr. Shaw is seen leaving the planet with at the end of the movie.

  • Lance

    Some of these nitpicks are just ridiculous. The people doing it are just trying to flatter themselves they’re smarter than the movie, but I think the idea that’s more uncomfortable to them, more uncomfortable than any of the grotesque visuals seen in the movie, is the nagging sense in the back of their minds that the movie is beyond them, the same way many of the literature books they read in school went completely over their heads.

    So, they’re completely willing to overlook ridiculous events in say, The Avengers (like Tony being tossed through thick plate glass windows and not being hurt at all), because that movie didn’t tax their intellectual capabilities.

    Listen… you can hear them shouting now, in unison… “Please Hollywood, can I have some more Michael Bay?”

    • Nick

      exactly. If a movie is actually intelligent all of a sudden everyone all of a sudden has discriminating taste and points out every little thing that might possibly be wrong. But if a movie is fun, it doesnt have to be perfect, its fun.

      The movie doesnt want you to outsmart it or something. It is simply trying to make you ask questions. I guess some people don’t like that. But an intelligent movie should not be scrutinized on a level that not even the true masterpieces could hold up to.

  • Django9000

    This movie was amazing. Everyone should just shut their trap, pause & breathe for a second. And probably see it again (if not the entire sci fi movie ouvre, to realize when film conventions necessitate moving things forward. And then making of docs, to realize just how much unplanned nonsense goes into getting a film made. And then buy a camera, and prove they can do better.)

    LOVED IT. SEEING IT AGAIN> DON’T HEED THE NAYSAYERS> SEE THIS GODDAMNED MOVIE ! ! !

  • Alex

    You can either nitpick nice things to death or you can just not be a sycophantic asshole and just enjoy quality, clever, entertainment. The choice is yours.

  • Slaughter

    How is this writing “Clever”, Alex? A stupidly written screenplay cannot be redeemed by high production values. Damon Lindelof may be an “Alien Fanboy” but he sure as hell doesn’t know what made that film, or its successor, tick. Ridley Scott might think he has moved beyond the central idea of “Alien”, but he hasn’t. You think otherwise? Evidence, please. There is no subtlety in his approach and “Alien” references, by end of the film, become so infuriatingly obvious that for all of his “It’s not simply another ‘Alien’ film” talk, Ridley Scott is just full of sh#t. For the most part, people will gobble it up because, Like “Avatar” has recently demonstrated, hollywood science fiction no longer has to cater to the thinking audience – people just accept this crap now and therefore the film makers only need be accountable to those financing their productions. This comments thread only proves it further. I love the Alien films and had high hopes for this, and it pains me to be saying this about it – “Prometheus” insults anyone who loved “Alien” – and anyone who likes well written cinema – with its moronic series of disconnected action set pieces, all glibly precipitated by the inexplicably incomprehensible behaviour of characters which are supposed to represent an intelligent team of scientists participating in a trillion-plus dollar expedition. It’s so OBVIOUS and TRANSPARENT. The “loose canon” guy (who cares if he would NEVER have passed psychological profiling to join such an expedition? We want some “loose canon” scientist scenes.) God. It all looks great, but seriously, someone stop saying ‘yes’ to Lindelof. He is a hack. Why couldn’t Scott have just cast an older actor to play an old man, instead of making Guy Pearce *look* old? He doesn’t even appear in the film as his younger self, and who cares if there is a viral promo video in which he does? What would would better serve the film – casting an old man to play an old man, or casting a young man to pretend to be old, knowing that the audience can clearly see that he is just a young actor wearing clever make-up? Totally, utterly pointless things like that happen throughout the film, and it’s maddening. The characters are devoid of any believable, consistent motivations, people do things that make no sense, and at the end of it all, it’s just another “Alien” film pretending to be something that it is not. I don’t know what to be more sad about: That “Prometheus” is such a weakly written film when it should have been awesome, or that this is just as good as big-money science fiction is going to get now, because the audience is perfectly content with it and considers all of the above points to be “nit picking” instead of the yawning chasms of ineptitude they really are. The scientist with the mapping equipment should NOT have got lost the way he did. If he and his buddy were so terrified of a 2000 year old corpse, why are they suddenly cozying up to an obviously dangerous LIVING alien life form 10 minutes later? At the start of the film – “…we wondered how 35,000 year old civilizations could have referred to the same star constellation which they could not have possibly seen (insert pregnant pause in preparation for an explanation) …. well, we found there is a SUN near that constellation!” (insert pause for audience to experience incredulity that the thing wasn’t freaking explained AT ALL). Seriously, compare the screenplay of this dreck with that of Alien / Aliens and it really comes up as something a barely literate highschool student could write during their mid-term break. Nothing personal, although I guess this totally reads like a flame. Despite my arrogance I appreciate that all are entitled to an opinion here.

    • Gross Greg

      One thing’s for sure – Prometheus is a polarizing film.

      In one corner, we have the “You’re an idiot because you need everything spoonfed to you. What plot holes? You are just too dumb to understand the movie that you obviously weren’t paying attention to.” crowd.

      In the other corner, there’s the “You’re an idiot because you are defending a movie that has plot holes that need filled in with conjecture. You are so dumb you didn’t even notice all the glaring inconsistencies.” crowd.

    • asdf

      “…we wondered how 35,000 year old civilizations could have referred to the same star constellation which they could not have possibly seen (insert pregnant pause in preparation for an explanation) …. well, we found there is a SUN near that constellation!” hurr… da aliens told dem.. Do you need them to explain everything? Don’t worry though you’ll take the artificial gravity, VI/AI, and FTL propulsion as something perfectly reasonable and without need of explanation.

    • randall

      God forbid they use movie magic and make a younger man look old, and god forbid the movie is successful and they want to make a sequel/prequel and not have to match up two actors. On that same note, how dare they use CGI and stay on Earth to make an alien looking world, they should just use a real alien planet, instead of using Earth “knowing that the audience can clearly see that he is just EARTH wearing clever make-up?.”

  • Tyler Harwood

    It was good, don’t think to hard or it will hurt…but the trick is not minding the pain

  • Tyler Harwood

    And did anyone notice the difference between the engineer at the beginning of the movie compared to the one at the end? They looked different to me, the one at the end had holes in his neck, could have been from the cryo freeze or his suit, but I think they are 2 different species of engineers, one military one not

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  • blueghost

    Well to get to the point, I am very pleased with this film, Its classic approach and simple foundation leads to powerful story and imagery. The story-arch begins with the creation of our species, moves to introduce the state in present technology, and reveals our main characters. Now with that said there’s much to be explained if were going to make progress… As a director, I would find it rather difficult to “wrap up” an adventure like Alien(s) in one single prequel. Consider the fact that we’ve just now been introduced to the face and partial perspective of the ancient Humanoid race. Its just been brought to light that the dormant installation is in fact harboring a type of bio-chem weapon that seems to high-jack its hosts DNA to reproduce and advance its condition based on the environment (it speeds up evolution.) Those are some heavy concepts and they definitely leave large ripples to be examined. The technology fits well within Science Fiction while representing a hardy push into a plausible scenario. The Initial introduction of David was wonderful. The ship Prometheus is beautiful. Rather than placing the viewer into a persistent event hard lined to plug into the older films the concepts are delivered almost entirely void of qualities in the post Alien film. Im more than happy to accept (2) films to wrap up this adventure. As long as they are handled with care and devotion. The only complaints I have involve the random brute monster lurking in the shadows of the cargo bay, it just felt childish to push the story along with an entity like that. The other complaint I have is just how little the Ancient Humanoid race were fleshed out, to me they just come across as panic stricken, cold, and stupid creatures. So there’s no time for diplomacy for the lone alien does that mean (he im assuming) should instantly move to destroy those that have awakened him? “oh hey gate crashers oh well killens afoot might as well get to it….” Im scratching a very big surface here though so ill leave it to the director to help explain this later.

    My two bits,
    blueghost~

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